realme - Best New Consumer Electronics

Gold Stevie Award Winner 2021, Click to Enter The 2022 International Business Awards

Company: realme, India
Entry Submitted By: Marketing Maven
Company Description: At the beginning of 2020, realme announced its dual driven strategy of “Smartphone + AIoT”. In November of 2020, realme has just been named by Counterpoint's Q3 2020 smartphone shipment report to be the fastest growing brand to reach the 50 million smartphone sales milestone. In addition to this milestone, realme is also the world’s fastest-growing brand in Q3 as it grew 132% QoQ for the quarter.
Nomination Category: Product & Service Categories
Nomination Sub Category: Consumer Electronics

Nomination Title: Global Growth Fueled by Innovation: Stainless Steel Cooling System carried by realme GT

If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released: June 24, 2021:

realme is a technology brand officially established on Aug 28, 2018 by Sky Li. The aspiration of realme is to provide products with a comprehensive superior experience for the young, and realme is committed to be a trendsetting technology brand.

realme eyes 100m smartphone sales in 2-3 years
https: //www.realme.com/global/newsroom/20200710

VC cooling on realme GT - YouTube
https: //www.youtube.com/watch?v=S88ovD2y070

realme goes global, launches 'flagship killer' | The Manila Times
https: //www.manilatimes.net/2021/06/24/public-square/realme-goes-global-launches-flagship-killer/1804406

realme on Twitter: "A next-gen 3D stainless steel Vapour Cooling system to dissipate heat. While most Vapour Cooling systems are made of just copper and thus have low strength but we solved this problem by introducing a steel-copper composite structure on the #realmeX7Max5G. #FutureAtFullSpeed "/ Twitter https: //t.co/wKOCQh84fw
https: //twitter.com/realmeindia/status/1399264365690298374?lang=en

realme Introduces Flagship Killer realme GT to Overseas Markets in First Global Launch (prnewswire.com)
https: //www.prnewswire.com/news-releases/realme-introduces-flagship-killer-realme-gt-to-overseas-markets-in-first-global-launch-301312709.html

realme GT's heat equalization plate selected steel and copper composite internal structure, higher strength, better heat dissipation efficiency; need to emphasize the point that almost all the heat equalization plate (vapor chamber) we have seen in the past is used pure copper because copper has higher thermal conductivity than aluminum alloy or iron tube. This realme real me GT thermal components, using the inner thermal capillary structure copper material pipe + stainless steel wrapped double-shell structure. Both ensure the efficiency of the copper capillary tube thermal conductivity and provide the space of the steam channel, making the two-phase flow heat exchange more thoroughly and quickly.

This new set of design VC even heat plate allows us to improve the efficiency of heat dissipation while doing more than the traditional copper VC design while ensuring the structural strength and reliability of the whole machine.


42% higher strength than that of traditional copper VC cooling systems
100% coverage of core components
15°C Peak Reduction of Core Temperture*

At the beginning of 2020, realme announced its dual driven strategy of “Smartphone + AIoT”. In November of 2020, realme has just been named by Counterpoint's Q3 2020 smartphone shipment report to be the fastest growing brand to reach the 50 million smartphone sales milestone. In addition to this milestone, realme is also the world's fastest-growing brand in Q3 as it grew 132% QoQ for the quarter, gaining momentum and surpassing analysts’ expectations. As the world's fastest-growing smartphone brand, realme stands firmly among the mainstream smartphone brands. At present, realme has entered 61 markets worldwide, including Asia, Europe, Oceania, Middle and East Africa, etc.

Reviews:

Stainless Steel Vapour Cooling ? Total Clear realme X7 Max 5G Teardown ! - YouTube
https: //www.youtube.com/watch?v=EbB6z6B0M5I

REALME GT vs POCO F3 - Ultimate Smartphone Comparison! Clash of the Flagship Killers! - YouTube
https: //www.youtube.com/watch?v=5s46KURNppY

Realme GT Launch In India Confirmed, CEO Madhav Sheth Says It Will Come Ahead Of Diwali (moneycontrol.com)
https: //www.moneycontrol.com/news/technology/realme-gt-launch-in-india-confirmed-ceo-madhav-sheth-says-it-will-come-ahead-of-diwali-7065931.html

realme goes global, launches 'flagship killer' | The Manila Times
https: //www.manilatimes.net/2021/06/24/public-square/realme-goes-global-launches-flagship-killer/1804406

Realme GT will launch in India before Diwali (November 4, 2021) - TechnoSports
https: //technosports.co.in/2021/06/19/realme-gt-will-launch-in-india-before-diwali-november-4-2021/

realme launches realme X and 3i | realme Global
https: //www.realme.com/global/newsroom/reame-X-launch