Company: The Rizal Commercial Banking Corporation - Yuchengco Tower, RCBC Plaza 6819 Ayala Avenue, Makati City 0727 Philippines
Nomination Submitted by: CBR, Inc. (Castle By The River)
Company Description: Yuchengco-owned Rizal Commercial Banking Corporation is among the largest & pioneering institutions in the banking industry. Since 1960, RCBC offers retail, investment, and leasing, among others to its clients & has built a network of 434 branches & 2,834 ATMs nationwide. RCBC was recognized for its efforts in making digital banking more accessible to all, especially during the worldwide pandemic.
Nomination Category: Marketing Campaign Categories - Industry
Nomination Sub Category: Marketing Campaign of the Year - Financial Products & Services
 Nomination Title: RCBC's 2021-2022 No More Mañana Campaign
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated campaign or program, OR written answers to the questions for this category? CHOOSE ONE:
A video of up to five (5) minutes
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers to the questions for this category, you must answer this first question: Specify the date on which this campaign or program was launched:
- If you are providing written answers to the questions for this category, you must answer this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
- If you are providing written answers to the questions for this category, you must answer this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words)
- If you are providing written answers to the questions for this category, you must answer this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2019. Even if your initiative started before 2020, limit your response to activities and results since the beginning of 2020 only (up to 250 words):
- You have the option to reference here any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
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