Siemens Healthineers - Best Experiential Event

Company: Siemens Healthineers
Company Description: Siemens Healthineers is a leading medical technology company that empowers healthcare providers worldwide to expand precision medicine, transform care delivery, improve patient experiences, and digitalize healthcare. It continually develops its products and services, with AI-supported applications and digital offerings that play a crucial role in the next generation of medical technology.
Nomination Category: Event Categories
Nomination Sub Category: Brand & Experiences - Experiential Event

Nomination Title: Siemens Healthineers Captures Attention and Builds Relationships with Shape 21 Forum and Immersive Customer Experience Event

The date on which this nominated production was first presented: November 17, 2020

Turning Virtual Experiences into Tangible Decisions

Doctors ground diagnoses and treatment recommendations on evidence, using the most accurate information they can gather. People purchasing the multi-million dollar equipment that yields this evidence rely on it too – but ground their decisions in their experiences with companies to which they feel connected.

Siemens Healthineers (SH), a leading MedTech company that produces cutting-edge equipment, has long used events to strengthen relationships with the professionals who select the tools that put accurate information into doctors’ hands. Live events have always allowed customers to experience SH’s innovations and examine the evidence first-hand. As COVID-19 brought in-person industry events to a halt, SH knew it needed a virtual experience that would allow customers to experience its groundbreaking technology – while retaining the human touch.

Engaging Customers and Prospects

As administrators and healthcare professionals spend more and more time online, the competition for their attention becomes more intense, and efforts to engage them account for the distractions inherent in working remotely.

To entice customers to explore its new offerings, SH knew that making its imaging, diagnostics, and therapy equipment stand out would take more than just images. It would take an indelible, unforgettable experience. SH created the Shape 21 Forum, a one-hour video that premiered breakthrough innovations and shared forward-thinking ideas on the future of Healthcare from top SH executives, followed by the Shape 21 Experience simulated live event.

The Future Takes Shape

We set a high bar for our first virtual event; our goal was to secure 5,000 views of the Shape 21 Forum, register 5,000 attendees for the Shape 21 Experience, have 500 of those who registered attend an in-depth innovation talk, and generate at least 50 1:1 sales meetings.

Designed to simulate a feeling of “being there” through focused clinical pathways for experts in stroke, breast health, lung cancer, and COVID-19 resiliency, the 3-D Shape 21 Experience provided connections to experts with insights about clinical conditions, innovation, access to remote care and other topics shaping healthcare. It educated, engaged and empowered customers with multiple opportunities to learn more, attend expert presentations and product demonstrations, and explore interactive sales guides to answer questions as they virtually experience new SH equipment.

Making a thoroughly immersive experience showed how SH technology delivers health care information and connection. In 2020, access to care and digitalization were pressing issues facing providers worldwide; Shape 21 Experience showed how breakthroughs in connecting and engaging with patients digitally would help address these challenges in the years ahead.

Shape 21 provided an enduring and engaging opportunity for customers and prospects to experience how SH is shaping the future of healthcare. As healthcare increasingly digitalizes, the Shape 21 platform will continue to evolve to provide experiences that help the industry navigate these transformations while embedding the human touch in technology.

Results

The Shape 21 Forum and Shape 21 Experience exceeded expectations, creating sustained engagements and sales conversations including:

30,000+ views of the Shape 21 Forum video
24,000+ unique visitors from 129 countries
2,148 live and on-demand Innovation Talks views
365 1:1 Scheduled Meetings
45% of users showed deep content engagement