Company: Signal AI, New York, NY
Nomination Submitted by: Crenshaw Communications
Company Description: Signal AI is a leading global decision augmentation company, turning the world’s data into knowledge and empowering business leaders across a range of industries to make informed and confident decisions. 40% of the Fortune 500 use the Signal AI decision augmentation solution for real-time market and media intelligence to uncover trends, risks and pportunities and support critical decision-making.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: PR Innovation of the Year
 Nomination Title: Signal AI's API Suite
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated innovation(s) since 1 January 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the organization that achieved the nomination innovation(s): its history and past performance (up to 200 words):
Total 125 words used.
Signal AI is a leading global decision augmentation company, turning the world’s data into knowledge and empowering business leaders across a range of industries to make informed and confident decisions. 40% of the Fortune 500 including Deloitte, Bank of America and Google use the Signal AI decision augmentation solution for real-time market and media intelligence to uncover trends, risks and opportunities and support critical decision-making. To build on this success, Signal AI launched its Affinity API Suite earlier this year.
Launched in February 2022, Signal AI’s AffinityAPI Suite was designed to fuel insights that would otherwise be impossible without the use of artificial intelligence, and give businesses the power to create proprietary reputation and risk products that are unique to them, their company or clients.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the nominated innovation(s) since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 204 words used.
Nowadays, transparency within organizations matters more than ever, as the public seems to bring companies under the microscope for various reasons, such as if they are properly addressing social causes. Thus, it’s important to properly gauge a company’s online reputation, and how they are perceived. And combined with the explosion of data and expanding capabilities of AI, API’s creation capitalized on the way businesses can view their brand, seeing how “trustworthy” they are in the eyes of the general public through thousands of different “topics” that Signal AI enables companies to filter by.
The Signal AI API has opened access to one of the world's most diverse and comprehensive global news datasets to enhance existing solutions or build net new offerings with minimal risk. Signal AI’s API has been developed with increased integration simplicity and flexibility ensuring you have the freedom to deliver the right solution for you.
This forward-thinking approach and groundbreaking technology has led to Signal AI now being used by 40% of the Fortune 500. Furthermore, it has allowed the company to establish itself as one of the leading technology providers within PR and comms having recently raised an additional $50M in funding – bringing its total funding to $100 million.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the innovation(s) you have highlighted are unique or significant. If possible compare the innovation(s) to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 218 words used.
With boards now valuing reputation more than ever before, and specifically demanding a more sophisticated mapping and measurement technology, Signal AI’s Affinity API Suite provides access to a new kind of reputation data for the first time allowing users to measure shifts in corporate reputation like never before.
Armed with this data, organizations can now integrate Signal AI intelligence into their own workflows, combine with their own or third-party data from other sources to derive unique insights and visualize it through business intelligence interfaces like Tableau or Power BI. They will also be able to build custom reputation scoring methodologies that power confident reputation-based decisions that weren’t possible before.
API’s three endpoints, Affinity, Metrics, and Search, give programmatic access to Signal AI’s proprietary reputational, and risk intelligence for the first time. Search enables hyper relevant AI search over a billion documents, so organizations can access only the most important and impactful data points and documents in real time. Metrics enables organizations to run high level analysis to understand trends, patterns and emerging themes related to reputation and corporate perception.
Affinity allows users to discover connections between companies and topics, understand their proximity and how it develops over time, providing them with actionable intelligence about reputational risks and communication opportunities that other technologies or manual processes alone cannot match.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 8 words used.
https://www.signal-ai.com/press/signal-ai-launches-report-on-reputation-and-business-performance-and-unveils-new-technology-that-measures-shifts-in-corporate-reputation
https://www.signal-ai.com/signal-api
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