Skin HQ - Executive of the Year - Apparel, Beauty & Fashion

Company: Skin HQ, Manchester, United Kingdom
Company Description: Launched in 2017, Skin HQ is a disruptive non-surgical skincare clinic that's been transforming people’s lives across the UK. With 100,000+ customers, five UK clinics and a team of 48, SkinHQ has now launched a successful franchise initiative to grow the brand exponentially.
Nomination Category: Management Categories
Nomination Sub Category: Executive of the Year - Apparel, Beauty & Fashion

Nomination Title: Haroon Danis

True entrepreneur and avid ambassador for mental health

Haroon Danis is on a personal crusade to create pathways to wealth and wellbeing, starting with the skin. In response to his extensive research proving the link between chronic skin conditions and poor mental health in young people, as well as the recession-proof resilience and high-growth potential of the skincare industry - forecasted to reach $24bn+ by 2024 in the UK - Haroon launched SkinHQ in 2017 to meet the needs, aspirations and financial means of a millennial demographic.

Powering out on top during a global downturn

With Covid-19 closing salons, Haroon’s entrepreneurial zest has squeezed every opportunity for innovation. By focusing on opening doors for others at a time of massive uncertainty and hardship, Haroon’s brainchild has achieved mind-blowing results since 2019:

-Supercharging to UK ScaleUp Institute’s top 1% of fastest-growing UK businesses.
-Blossoming into a recognisable and trusted international brand achieving over 600% growth in turnover from £700,000 to £5m.
-Scaling up from 19 to 80 handpicked skincare experts
-Expanding from 5 to 10clinics through franchising, touching the lives of 100,000+ customers to date and receiving Trustpilot top ratings of 4.5*
-Fast-tracking health and wellbeing

With word of mouth spreading fast and SkinHQ’s 5 clinics reaching full capacity, Haroon unleashed a vibrant franchise model to fully support budding entrepreneurs to replicate his prolific success, with the option of generating £1,095,000 in sales pa, £454,458 (EBITDA), and payback in just six months. Interest in the scheme surged during lockdown, with enquiries flooding in from professionals hit hardest by the financial crisis:

-Securing 19 locations across the UK, Dubai, KSA, UAE and New Zealand, due to open in the next 3 months.
-By mid-2022 80+ SkinHQ clinics will be open and operating in over 7 countries (and counting!)
-Record sales forecast of £6m+ by the end of 2021 and £50m in 2022.

Giving back not sitting back

Haroon pivoted his business for purpose with his Covid-19 ‘Skin Heroes’ campaign. Donating over £2m FREE healing facials to NHS staff and key workers, these treatments have boosted physical and mental health, healed skin damage caused by intensive PPE wear and thanked them for their frontline efforts.

Philanthropic predisposition

Haroon’s unwavering commitment to create bright, sustainable and equal futures has been inspired by the achievements of his 100-year-old great uncle, Dabirul Islam Choudhury, who walked 100 laps of his garden during Ramadan to raise funds to support those most disadvantaged by Covid-19. Not only did he raise over £420,000, his achievements were showcased by the BBC and he inspired 10,000 people across the world - Haroon included - to walk 1,000,000 metres with him again in 2021!

Adapting and innovating to challenge the status quo

SkinHQ is leading the way in this new era of open, shareable, content-based marketing with a disruptive social media presence and game-changing 2021 rebrand that embraces skincare as a form of self-care and fully understands the changing needs of its maturing millennial Instagram following of 18.8k, and counting!

A thriving, inclusive culture of passion and professionalism

Haroon champions his 80 skincare ambassadors to build rewarding careers and deliver first-class customer care, offering competitive salaries, comprehensive training, franchising opportunities, 20-30% off treatments, employee PerkBox incentives, and more!

Working towards UN’s Global Goals

Connecting his personal passion to the wider world, Haroon offers industry-leading training, support and nationwide facilities to create sustainable jobs and career opportunities. SkinHQ’s upcoming flagship training Academy will create 90+ new jobs and work towards the UN’s Global Goals for Health & Wellbeing and Economic Growth.

Pipeline plans

These include offering FREE childcare to parents visiting Skin HQ clinics through a partnership with Bright Beginnings childcare, and launching an entire ecosystem around skincare with a skin diagnosis App and a skincare e-learning platform for customers.

Summary

-Turbocharged SkinHQ to top 1% of UK businesses for growth according to the UK ScaleUp Institute
-Currently showcasing £5m turnover with £6m+ forecasted for FYE 2021.
-Changed the lives of 100,000+ young people prone to skin conditions that are crushing their confidence and causing mental health conditions.
-Quadrupled team to 80 skincare champions
-Giving back through the Skin HQ brand in ways that rivals have never thought to do.
-Donated Over £2 Million FREE facials for NHS Heroes
-Haroon is accelerating future growth via a vibrant franchise model, securing 19 locations across the UK, Dubai, KSA, UAE and New Zealand, due to open in 2021.
-Franchise model offers potential £1,095,000 sales pa, £454,458 (EBITDA) and payback in just 6 months!
-With 8-12 new openings a year, Skin HQ is forecasting £50m in membership sales by 2022!