Total 198 words used.
Şok Markets are one the widest market chains with over 9000 stores, over 35,000 employees aiming to cover all customer demands “from a single and most closest point”. Recruitment in this organization is equally expansive. After recruitment, the desired results were not obtained from the old orientation program, though in the comments made by the participants when evaluating the orientation, there was an abundance of responses such as “The presentations were boring and not memorable.” At this point, we have determined 3 challenging points for ourselves in the renewal of the orientation:
• Employees learn about corporate culture,
• Understanding and adopting corporate values,
• Having the orientation also contribute to business results, by enabling the workers to adapt to working environments making the company faster.
We analyzed our target audience in detail. Y and Z generations dominated (90%) of the company, instead of the usual orientation, which would discourage young workers from joining because of the old form of a boring orientation trying to create a fiction story / scenario and how to respond to said stories/scenarios. It has been prepared by using interactive video technology to enrich experince. Our satisfaction rates increased to 4.25/5.
Nomination Title: Grey City: Şok Marketler Orientation Program
