Company: TUPRAS
Nomination Submitted by: Lobby PR
Company Description: Tüpraş has four refineries established in Kocaeli, İzmir, Kırıkkale and Batman with a total crude oil processing capacity of 28.1 million tons per year. Tüpraş is the largest industrial company in Turkey. As Europe’s 7th largest refining capacity, Tüpraş is one of the most complex refiners in the Mediterranean region with an average Nelson complexity index of 9.5.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best House Organ - For Customers (Business)
 Nomination Title: Rafine
- How many times was this house organ published since January 1, 2020?:
Twice
- Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):
Total 185 words used.
The corporate magazine of Tüpraş, Rafine, addresses the company’s wide ecosystem, which consists of employees, dealers, customers, and partners, creating a substantial synergy for all stakeholders. Tüpraş is Turkey’s largest industrial corporation and one of the large-scale refinery companies in Europe. The title Rafine means “refined” in Turkish. Sounding like the word “refinery,” it also makes a reference to the business line of Tüpraş. The magazine is published on a digital platform twice yearly and printed in a limited amount. As a company producing energy, Tüpraş lays great importance on sustainability and responsible use of resources. Rafine captures Tüpraş’s dynamism through articles that communicate the innovative approaches and processes put into practice at Tüpraş, heart-warming stories of employees and also lifestyle contents to its readers. Rafine also aims to reflect Tüpraş’s loyalty to United Nations’ Sustainable Development Goals, reporting on Tüpraş’s activities in this subject and to raise awareness about gender equality, empowerment of women, education, and sustainable future. This particular issue seen in the link, is dedicated to long-tenured employees who have served at Tüpraş for many years to “provide Turkey’s energy.”
- Provide the applicable creative and production credits for this entry:
Demirbag Creative/The creative agency that prepares the content, design, realizes the interviews since 2007.
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