Twilio - Best Corporate Event

Company: Twilio
Company Description: Twilio powers the future of business communications. Enabling phones, VoIP, and messaging embedded into web, desktop, and mobile software. Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience.Twilio has democratized communications channels like voice, text, chat, video, and email by virtualizing the world’s communications.
Nomination Category: Event Categories
Nomination Sub Category: Corporate & Community - Corporate Event

Nomination Title: Twilio Digital Sales Kick Off 2021

The date on which this nominated event took place: Monday January 25th through Friday January 29th 2021

The business impact of delivering a fully digital sales kickoff was paramount for Twilio in 2021. Our SKO21 was intended to build connections and reinforce the Twilio spirit of resilience as we were coming out of a world where the new normal and uncertainly was a daily occurence. We had to really dig deep to design a fulfilling event for every delegate, something that would inspire, encourage, relate and connect with them on an emotional level. So we developed a customized platform to bring our four key communicationobectives to life in a Digital world.

Alignment - Gain knowledge and insight into our 2021 priorities, allowing you to better prioritize your own efforts and goals.

Reinvigorate-Celebrate the successes of 2020 and ensure you have the connections, knowledge, and motivation you need to continue winning while working remotely in 2021

Build the GM Mentality-Understand what being a GM means, why it’s important, how a GM makes decisions, and how you can apply this to your own role

Improve Sales Competencies-Receive practical coaching on the topics you need to be more effective in your role, from outbound prospecting to pivoting to cross-sell to being a trusted advisor to the C-suite

We hosted 1900 delegates globally and ran full timezone specific sessions effectively running three SKO's currently with no difference in the programmingEMEA, APJ and North America. We provided live translators for japanese, spanish and portuguese. This was a choose your own adventure program with only Key Notes and Speakers being mandated. We offered 287 unique sessions. We hosted social events throughout the week, cooking with celebrities, customizing sneakers with celebrities, Helltones concert, magic show and playing a variety of hosted online games to ease the online environment. We gamified the experience where points allowed you to score one of kind swag from the SKO store. We hosted over 33 exhibitors and 118 roundtables. One of the nicest experiences we gave our delegates was our in platform concierge where they could whatsap, chat online or video chat an agent to get help instantly and in turn we were showcasing our own products. We took surveys for every session we ran and we scored high in nearly all categories with an outstanding NPS range of 56%-100%. We measured the success/performance of the event based on these scores:

1. NPS.

2. Engagement/Relevancy.

3. Completing Knowledge Checks

4. Attendance to all sessions not only keynote and content.

We issued gaming points to drive participation and they loved it as we let them buy swag with the points they made. (See Survey Results & Accolade in attachments).

We faced huge challenges in the development journey, but we made it real and I am so grateful for how it turned out. I did not initially believe it would be possible to give a Digital Event a Live Event feel and turn it into an exciting engaging talked about event but we did just that and I could not be more grateful and proud of my team, our supporting actors at Twilio (Presenters) our Guest Speakers and of course our events partners who helped us.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

EEG Inc.Designed our registration, communication throughout the event pre and post, and managed our complete gamification and merchandising system.

CG CreativeWe had a dedicated team who live streamed our KeyNotes, our speakers and our awards session. They partners with a vendor to help us develop our platform to host our event on and we worked with a team of their designers for creative and video work.

Contingent Workforce that contributed to the success of Sales Kick Off 21
Irina Georgievia - Instructional Design and Survey Co-ordination
Matthew Morris Cook - ELearning and Media
Rhonda Peck - Graphic Design
James Whiting - Remote Media, Advertisements and Sizzle Reels throughout the show
Thelma Sheppard - Communications