Ulled Asociados - Best Food & Drink Video

Company: Ulled Asociados C.R.P. S.A.
Company Description: Ulled is a communication consultant with offices in Barcelona, Madrid and Lisbon, with more than 50 years of experience in managing the perception of companies to put them at the service of the business and advising them of the best strategies to generate trust and credibility.
Nomination Category: Video Categories
Nomination Sub Category: Food & Drink

Nomination Title: Switzerland Cheese Marketing - Moments of Shared Happiness

Date this production was first released/publicly viewed:

Stop Motion video - Emmentaler AOP:

On the occasion of Saint Valentine's Day, on 8th February, the Emmentarler AOP video was published in Social Media (Instagram and Facebook) ofQuesos de Suiza in Spain. Also, adraw was opened to win an Emmentaler AOP ceramic trolley.

On 14 February 2021 (Sant Valentine's Day) the video was published again to congratulate this day-

Stop Motion video -Tête de Moine AOP:

It was published on 22 April 2021 on the occasion of the coming spring and the Day of the Sea. Also, there wereraffled 3 Tête de Moine AOP fishes + 3 girolles (special device to cutthis type of cheese) for 3 winners. The raffle was held on 2 May (the Day of the Sea)

Stop Motion video - Appenzeller AOP

It will be published on 19th June to celebrate the Alpage (cows climbing to the Swiss mountains to feed on liberty

Framed within theproject "Share the taste and nature", Switzerland Cheese Marketing Spain produced a set of 3mini-videos (5-7")for Social Media (Instagram and Facebook)

https://www.instagram.com/quesosdesuiza/

https://www.facebook.com/quesossuizos/

The objective was to attract a younger audience. For that, we shouldmoveout of the classical territory of Switzerland Cheese to give afunniertwist to communications.

We triedtofind atrendy and visual format for Social Media to drawattention and call to action for raffles and promotions.

To achieve these objectives wechoose to createvideosin stop motion format that would enrich the contents.

There arethree different types of videos that were launched in key moments of consumption:

1. Emmentaler AOP - Sant Valentine's Day
Reproductions: Instagram: 48,445

2. Tête de Moine AOP - Mother's Day
Reproductions: Instagram: 63,041

3. Appenzeller® - Midsummer (launched on 18th June)
Reproductions: Instagram: 4,029

Provide the applicable creative and production credits for this entry:
Concept and coordination: Ulled Barcelona / Spain

Creativity and Production. Las Coleccionistas / Barcelona / Spain