Umbrella IT - Best Shopping App
Company: Umbrella IT
Company Description: Umbrella IT (UIT) is a globally oriented company providing web and mobile development and IT consulting services with a focus on fintech, retail, and media. Being on the market for 10 years already, UIT has completed more than 200 international projects for clients in over 20 countries.
Nomination Category: Mobile Site & App Categories
Nomination Sub Category: Shopping
Nomination Title: Metro Cash&Carry app
Date this app or site was first released: We started work with the client in January 2020.
METRO C&C is one of the biggest players in wholesale trade in the world. In Russia, Metro C&C has 90+ stores, and their mobile app has been installed 500+ thousand times.
A client requested to optimize the app performance to improve the UX. The issues on the client-side caused the crashes which led to low ratings and bad reviews.
The UIT team discovered that several critical errors caused most of the app failures, and the problem of a slow response from the server resulted from the suboptimal database performance. https: //umbrellait.com/
To solve this, UIT experts divided the types of authorization and changed the logic of the heaviest query building to the database, and cleaned the database from redundant and obsolete data. As a result, the database server load was reduced from 100% to 1% allowing the app to work faster.
Several interface and logic improvements were made as well, which allowed increasing the session length and number of daily active users.
As a trusted partner Umbrella IT was proud to take responsibility for negotiations with other contractors on behalf of METRO. Within a month, UIT covered up to 50% of users' requests for problems with personal data.
Provide the applicable creative and production credits for this entry:
For more information followthe Metro Cash&Carry case at Umbrella IT website. https: //umbrellait.com/case/number-of-active-users-increased-by-25-within-3-weeks-due-to-app-operation-acceleration-and-critical-issues-elimination-2/
The client's feedback about collaboration with Umbrella IT: "Umbrella IT delivered a comprehensive and informative solutionthat assistsgreatly in marketing efforts. The client hasenjoyed an increase in online ratings for their products. The organized project manager maintained an organized andeffective workflow and ensured the timelyexecution of tasks". Follow thelink to read the full feedback at Clutch platform. https: //clutch.co/profile/umbrella-it#review-1506734