Company: UNICEF Cambodia, Communications Department, Phnom Penh, Cambodia
Nomination Submitted by: Box Clever Creative
Company Description: The communications team leads on all marketing, communications and creative support for UNICEF Cambodia, working to support the United Nations’ development goals in Cambodia and the Sustainable Development Goals (SDGs) globally. It is a key partner to the Royal Government of Cambodia, including the Ministries of Health, Education and Social Affairs.
Nomination Category: COVID-19 Response Categories
Nomination Sub Category: Most Valuable Non-Profit Response
 Nomination Title: Using Communications To Protect And Inspire Cambodian Children During COVID-19
- If you are providing a write-up about the award-worthy activities of the nominated organization, provide it here (up to 350 words):
Total 349 words used.
The UNICEF Cambodia communications team works with the Royal Government of Cambodia and partners to use creative communications to help protect the rights of Cambodian children. Given the unprecedented crisis the COVID-19 pandemic created for Cambodia’s children – threatening their health, education, safety and very future – the team was asked to support the Government in rising to the country’s biggest challenge in four decades.To meet these enormous challenges, a small team of 7 rapidly expanded to 14. In 2020, the top priority was spreading awareness of COVID-19 and how families and children could protect themselves. In order to reach people of every demographic, including those in hard-to-reach areas or speaking minority languages, the team produced an enormous 157 creative communications assets. The creativity can be shown by the fact these assets included animated billboards, public health videos, posters, radio content, animations, loudspeaker messages and even karaoke songs and boardgames. These offline assets reached 10 million people, two thirds of the population, and the Ministry of the Interior found that every village in Cambodia was reached. Videos, animations, case studies, top tips and more reached almost 150 million on social media - compared to 15 million in 2019. At 2020's end, Cambodia was a rare country to have recorded zero deaths from the pandemic, a huge achievement in pre-vaccine days, made possible by collaboration between all partners.
IN 2021, the situation became even more challenging when the Delta variant led to a surge and Cambodia’s first fatalities. Fortunately, in March the first vaccines arrived, with UNICEF procuring and distributing millions. The communications team was asked to support with a vaccine communications campaign which highlighted benefits and tackled misinformation. Ultimately, 197 communication assets were produced. Online channels were key platforms for the delivery of vaccine-related public health assets including informative videos, FAQs, and “champion” stories featuring people receiving the vaccines. 2020’s record social media reach of 150 million was dwarfed by a 450 million reach. As a result of many factors, particularly the Government’s determined vaccination drive, Cambodia became one of the ten most vaccinated countries in the world.
- (Optional) Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 246 words used.
8 Top Achievements
- Producing videos, posters and other materials educating the Cambodian public on protecting themselves from COVID, such as this video with 2 million views. Content reached every village in Cambodia, supporting low infection rates in 2020.
- Advocating for children to be made a priority in the COVID recovery through opinion pieces in the media arguing for their educational rights and features revealing the increased risks they faced during the pandemic.
- Creatively reaching children with safety messages, such as by creating boardgames or rewriting the words to a much-loved children’s song and creating a dance craze securing 1 million views.
- Securing 450+ major features in Cambodian media, including print and television, ranging from opinion pieces placed in the Phnom Penh Post on why children needed to be prioritized in the fight against COVID to news stories in the Khmer Times on progress on the vaccine roll-out.
- Supporting education for Cambodia’s 3.2 million children, through home-study content such as this award-winning children’s animation with 290,000 subscribers.
- Promoting vaccines and overcoming misinformation through creative content such as short films broadcast on video billboards across major cities. Cambodia became one of the world’s ten most vaccinated countries.
- Bringing hope to children through our 12 voices campaign seen by millions online and on billboards and through Generation Future, seen in this innovative interactive hub. Generation Future was also featured in the media.
- Calling for a brighter, more child-focused future after COVID through opinion pieces in the media.
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the relevant achievements this year of the nominated organization, OR a write-up of up to 350 words? (Choose one):
Essay of up to 350 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
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