Company: ÜNLÜ&Co, Istanbul, Turkey
Nomination Submitted by: Business Awards Consulting
Company Description: ÜNLÜ&Co is a financial services group and Turkey’s leading provider of investment advisory and asset management products and services.
Nomination Category: Product & Service Categories - Content & Content Technology Solutions
Nomination Sub Category: Financial & Market Data Information Solution
 Nomination Title: ÜNLÜ The Club
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 350 words used.
ÜNLÜ Youtube channel(which were on air since 2016 for company announcements etc.) is transformed into a digital sharing and learning channel “Ünlü the Club” in 2020, offering weekly, monthly and periodic content. Suggestions on Turkish markets and investment instruments are presented with the Weekly Market Agenda every Monday and the Monthly Investment Advice series every month. With Finance from AtoZ series, developing financial literacy of the community is targeted and in-depth expertise is offered on current finance and economy issues with webinars.
“Entrepreneurship Stories" section, which added in 2021 offers stories of women entrepreneurs graduated from ÜNLÜ&Co 's Women Entrepreneurs Academy, thus aiming to support and encourage female entrepreneur candidates in Turkey.
ÜNLÜ the Club is distinguished from its peers by following features:
Continuity:
In Turkey, similar initiatives are taken by many financial institutions but many of them are not carried out after a certain period of time. ÜNLÜ the Club differs from its counterparts in the country with its continuity and uninterrupted content.
Weekly Market Agenda videos at ÜNLÜ The Club started as a pilot study on July 2019, and have been broadcasted every week without interruption since then. Monthly Investment Recommendations started as a pilot study in October 2019 and have been maintained every month since the same date.
Involvement of ÜNLÜ&Co Subject Matter Expert Staff:
ÜNLÜ the Club videos are prepared entirely by ÜNLÜ&Co employees, from content design to production. The videos feature the experienced experts of ÜNLÜ&Co as subject matter experts. ÜNLÜ the Club stands out with using internal resources.
Social Impact and Preference:
ÜNLÜ the Club contents have received more than 5.7 million views so far. The channel has 5.5K subscribers. Although these numbers do not seem high for a Youtube channel, the significance becomes apparent when compared to their counterparts in Turkey. In terms of views, ÜNLÜ the Club has reached a much higher number of views in a short time than the Turkish Ministry of Treasury and Finance channel, which has close to 2 million views, the Central Bank with a total of 835K views, and Exchange Istanbul with 50K views.
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
ÜNLÜ Youtube channel(which were on air since 2016 for company announcements etc.) is transformed into a digital sharing and learning channel “Ünlü the Club” in 2020, offering weekly, monthly and periodic content.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 349 words used.
ÜNLÜ&Co is a financial services group and Turkey’s leading provider of investment advisory and asset management products and services.
ÜNLÜ&Co’s extensive knowledge and experience is the foundation of its solid local market position combined with the ability to deliver world-class standards of service in order to design and provide products and solutions that uniquely address its clients’ needs. Headquartered in Istanbul, ÜNLÜ&Co has a staff of more than 450 high caliber professionals, working together for the aim of making ÜNLÜ&Co the leading provider of financial products and services for the entire region.
Sustaining its market leadership in M&A transaction volume, ÜNLÜ&Co boasts 22% market share in capital market transactions. ÜNLÜ&Co ended up a successful year in 2021 with total assets up by 56%, 148% increaseon Shareholders Equity, 44% increase on Profit, and a record 213% increase on Income.
Financial literacy, which means having basic financial information and the ability and competence to use this financial information to make the right financial decisions, is critical for investors to better evaluate financial risks and opportunities, make more informed choices, and therefore increase financial welfare. It is possible for an individual to follow and understand financial developments only by improving the level of financial literacy.
Turkey ranks at the bottom of the world in terms of financial literacy. In the financial literacy level determined by the research of Standard & Poor's (S&P), Turkey ranked 120th in the survey conducted with 150 thousand people in 144 countries. According to more comprehensive studies conducted over the years in Turkey, the financial literacy rate is around 50%. The most prominent finding of the 2021 research is the financial literacy rate of people who make investment transactions. Knowledge level about investment is 61%, the level of knowledge about basic finance is 63%, and the rate of following the finance agenda is 71%. This shows that more than one third of the investors in Turkey do not have enough knowledge to make informed investments.
Based on this need, ÜNLÜ&Co launched “ÜNLÜ The Club” Youtube channel to provide resources to people who need information while making investment decisions.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 18 words used.
Apx1: Link: ÜNLÜ the Club Youtube Link
Apx2: Document: ÜNLÜ&Co 2021 Summarized Annual Report
Apx3: Website: ÜNLÜ&Co Website
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