Total 199 words used.
VakıfBank is the second largest bank in Turkey with its 16,882 employees and 939 branches. As part of its sustainable banking mission, VakıfBank aims to empower women to take active role in every stage of social and economic life. In addition to supporting female employees during their career, the Bank celebrates International Women’s Day with special commercials to create awareness. Last year, VakıfBank drew attention to discriminatory questions in job interviews with #MindYourBusiness motto; and demanded employers and HR professionals to focus on candidates’ qualifications rather than personal life. In 2022, the same motto is made stronger with “Hear what you say” approach, focusing on discriminatory discourse people use everyday. A balloon metaphor is used to show that such discourse isn’t sustainable and a new way of speaking should be created. The #MindYourBusiness motto appears in the last scene to underline the continued perspective.
"Hear what you say" was watched 22.409 by VakıfBank organic shares on Youtube, 12.482 times by Instagram shares, and 33 by Facebook shares. It reached approximately 826.505 people on Instagram, received 102 positive comments and was news on platforms in the digital press and achieved 46.324 reach with zero budget.
Nomination Title: #Mindyourbusiness
