Video Awards Categories

 

These categories recognize excellence in videos produced for a work- or business-related purpose that were first released or otherwise made public since 1 January 2023. 
   Nominations that won in the 2024 IBAs may be resubmitted for consideration in the 2025 IBAs. If they have been updated with recent achievements, they may be submitted to the same categories in which they won. If they have not been updated, they must be submitted to categories different from those in which they won.
 

Information to be submitted online for entries in these categories in the 2025 competition include

1  An essay of up to 200 words describing the video's purpose and results to date

2  The video itself, in the form of an attachment or a URL, which you must attach to your entry through our attachment/link uploading tool

3  Optionally, you may list creative and production credits for your work - a list of the people and organizations that contributed to its development

Q01. Automotive:
Q02: Beauty, Fashion & Lifestyle
Q03. Branded Entertainment
     a. Business-to-Business
     b. Consumer
Q04. Cause Marketing
Q05. Charitable
Q06. Corporate Social Responsibility
Q07. Corporate Overview
Q08. Diversity & Inclusion
Q09. Documentary
Q10. Educational Institution
Q11. Events & Webcasts
Q12. Financial Services - Banking
Q13. Fitness, Health & Wellness
Q14. Food & Drink
Q15. Games
Q16. Government Relations
Q17. Influencer & Celebrity
Q18. Internal/Employee Communications
Q19. Kids & Family (new for 2025)
Q20. Low Budget (up to $30,000)
Q21. Motivational
Q22. Music (new for 2025)
Q23. Music Video (new for 2025)
Q24. News & Politics
Q25. Not-for-Profit
Q26. Orientation
Q27. Pharmaceutical
Q28. P.R.: Annual Reports
Q29. P.R.: Government
Q30. P.R.: Industrial
Q31. P.R.: Media & Entertainment
Q32. P.R.: Non-profit Fund Raising
Q33. P.R.: Other
Q34. P.R.: Technology
Q35. Public Service & Activism
Q36. Sales: Direct Response Marketing
Q37. Sales: Government
Q38. Sales: Industrial
Q39. Sales: Media & Entertainment
Q40. Sales: Other
Q41. Sales: Technology
Q42. Sales: Product Sales
Q43. Sales: Service Sales
Q44. Science & Technology
Q45. Security/Safety
Q46. Social Video
Q47. Sustainability & Environment
Q48. Sports
Q49. Training / Instructional
Q50. Travel & Tourism
Q51. Viral
Q52. Virtual Events & Experiences
Q53. Workplace Culture