Company: Viettel Group
Company Description: Three decades later, Viettel has opened a new chapter, gradually transforming ourselves from the leading telecommunications operator in Vietnam to an industrial and technological corporation reaching out to the world. The promise of "caring innovator" will last as the journey goes on.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Telecommunications - Medium-size
 Nomination Title: Lumitel
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 184 words used.
Under the brand name Lumitel, Viettel Burundi S.A began providing telecom services with 2G and 3G networks in June 2015. In January 2017, it started providing 4G service. From that time, Viettel Burundi started installing 4G equipment on different BTS. Econet, Smart, and Onatel dominated the market, with 85%, 7%, and 8% market shares, respectively. After the launch of Lumitel, the market changed dramatically. At the end of 2016, Lumitel became the leader in mobile service in Burundi with 1.5 million active subscribers. The company's network infrastructure maintains the largest in all 2G, 3G, and 4G technologies, with mobile coverage reaching 96% of the country's territory. Lumitel’s fiber optic infrastructure boasts nationwide coverage and accounts for over 75% of the total international outbound call traffic. The market has completely changed and the competition has increased, but Lumitel kept on gaining market share by increasing the number of customers. Up to now, the company has had more than 2.5 million active subscribers, accounting for 60% of the market share. The operator also holds 75% of the data service segment in the country.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 243 words used.
Strong channel distribution deployment
Right from the start, Lumitel decided to build its own distribution channel and also channels built by super agents. The channel built by super agents developed naturally following the supply and demand of the market. Due to the coverage network, Lumitel ensured good coverage of the distribution channel and the quantity of agents per area as per the business plan. The role of the company-owned channel is to cover areas ignored by the natural channel, such as remote and difficult-to-reach areas.
Up to 2021, Lumitel has built the distribution channel with 35,000 agents that cover 96% of Burundi, an increase of 1.5 times over 2020. From 2020, it has convinced 5,000 rivals' points of sale and 6,000 rivals' agents to join Lumitel. This contributed to the channel's distribution booming right on up to 2021.
Pioneering Operator
Lumitel has been pioneering in providing mobile phone packages with promotions for voice, text messaging, and internet connection, such as a social package with unlimited access to Facebook and WhatsApp, as well as a Student package.
Burundi is also the first overseas market where Viettel offers an unlimited in-network texting package for feature phones with fees equivalent to VND500 ($2.2) a day.
The development of many value-added services (VAS)
After successfully deploying traditional services, Lumitel started shifting to value-added services (VAS). Lumitel developed and continues to develop corporate services (USSD services, Software of SMS Brandname, cloud server service,...)
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 193 words used.
1. Lumitel’s achievements in terms of subscribers
Lumitel subscribers has been increased no-stop from 2019 up to now.
|
2019
|
2020
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2021
|
|
2,139,356
|
2,271,427
|
2,536,763
|
2. Lumitel’s achievements in terms of revenue
Lumitel revenue has been increased no-stop from 2019 up to now (USD)
|
2019
|
2020
|
2021
|
|
84,609,315
|
99,494,728
|
125,274,182
|
3. Proof of Lumitels’s achievements
From 2019 up to now, Lumitel has the biggest market share in Burundi in terms of subscription.
|
2019
|
2020
|
2021
|
|
Lumitel
|
Operator 2
|
Operator 3
|
Lumitel
|
Operator 2
|
Operator 3
|
Lumitel
|
Operator 2
|
Operator 3
|
|
54%
|
39%
|
6%
|
55%
|
39%
|
5%
|
58%
|
37%
|
4%
|
(Source of data: Counted of number of unique subscriptions incurred call and SMS to Lumitel)
- From 2019 up to now, Lumitel has the biggest market share in Burundi in terms of revenue (USD)
|
2019
|
2020
|
2021
|
|
Lumitel
|
Operator 2
|
Operator 3
|
Lumitel
|
Operator 2
|
Operator 3
|
Lumitel
|
Operator 2
|
Operator 3
|
|
84,609,315
|
83,927,930
|
15,433,294
|
99,494,728
|
86,398,166
|
18,104,441
|
125,274,182
|
91,835,202
|
19,213,093
|
(Source of data: GSMA Intelligence)
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 10 words used.
| Attachments/Videos/Links: |
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