Company: WebTalk sp. z o.o., Warsaw, Poland
Company Description: WebTalk is a digital agency based in Warsaw, Poland that offers complex and coherent communication strategies that aim at multi-channel consumer reach.
Nomination Category: Video Categories
Nomination Sub Category: Branded Entertainment- Consumer
 Nomination Title: WOKAS "Plants will love you"
- Date this production was first released/publicly viewed:
1/03/2022
- Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):
Total 105 words used. We saw a market transformation in the plant care segment, where consumers started to place increasing importance on proper plant care, displaying emotional attachment similar to the relationship with animals. We came up with the creative idea “Wokas – Plants Will Love You”, where we gave voice to plants in an image-building campaign based on a dedicated TV and digital ad, influencer marketing, social media and wide media support. The campaign showed (in contrast to competitors clinging to the clichéd and unattractive convention of plant care ads) that proper care is what creates plants’ growth, i.e. a reciprocal relationship between the plant and man.
- Provide the applicable creative and production credits for this nomination:
1: Ewa Stepiuk, Sales & Marketing Specialist / WOKAS
2: Piotr Zagórski, Managing Director / MediaOn
3: Agnieszka Piecewicz, Senior Media Manager / MediaOn
4: Piotr Chrzanowski, Senior Digital Media Manager / MediaOn
5: Kamila Łucek, Digital Specialist / MediaOn
6: Michał Dunin, Managing Director / WebTalk
7: Przemysław Puchalski, Creative Director / WebTalk
8: Paweł Galiński, Business Development Director / WebTalk
9: Dorota Pindel, Research & Development Director / WebTalk
10: Bartosz Sowa, Art Director / WebTalk
11: Anna Luberska, Senior Account Manager / WebTalk
12: Monika Bukowska, Copywriter / WebTalk
13: Marta Djakon, Account Manager / WebTalk
14: Piotr Cyglicki, Motion Designer, WebTalk
15: Kristina Chychkovska, Graphic Designerka / WebTalk
16: Kacper Wantuła, Producer / Graffiti Films
17: Paweł Łukomski, Director / Graffiti Films,
18: Filip Żołyński / Photograph / Graffiti Film
19: Joanna Hrisulidu/ Scenography / Graffiti Films
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