Company: Young Living Essential Oils
Company Description: Young Living Essential Oils, leader of the modern essential oil movement, was founded in 1994 by D. Gary Young. Young Living has expanded into 29 worldwide offices that oversee 33 markets, 24 corporate-owned and partner farms, nearly 600 individual products, and more than 3,200 employees. As the world leader in essential oils, our vision is to bring the benefits of essential oils to every home.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Consumer Products - Durables - Large
 Nomination Title: Young Living Essential Oils
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 169 words used.
Young Living’s Founder, Gary Young, had just one passion and focus: Uncover all he could about essential oils. He made it his life’s work to establish the highest quality essential oil standards. It was these standards that guided Gary and his wife, Mary, to found Young Living Essential Oils in 1994. Today we are known as the pioneer and standard bearer of the modern essential oils movement—one that has enhanced and empowered lives around the world by sharing the benefits of essential oils. We are a purpose-driven wellness company that honors our connection to the land and stewardship of the earth. From our sustainable farming and sourcing practices in our fields to the best quality essential oil and oil-infused products in your homes for more than 25 years, we live and breathe nature. We've invested unprecedented time and resources ensuring our quality standards in each of our farms. With our global growth, our commitment to creating premium essential oils and products through environmentally conscious methods only continues to expand.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 246 words used.
Young Living’s navigation through a global pandemic tells a story of success. We have persisted in our goal to get essential oils into every home, and with millions of customers in more than 140 countries across the globe, the numbers show that we’re closer than ever to achieving it. Since 2020, we have been ranked by Direct Selling News in the top 10 of their Global 100 List for achieving a record-breaking revenue at $2.2 billion. Despite the business climate, we were able to launch 28 new products between our 2020 and 2021 convention and win 16 awards between various categories such as best company, sustainability, product, COVID-19 Response, events, and campaign awards. In addition to growth achievements, we have been recognized as a leader in sustainability efforts for countless environmental projects and initiatives including a certification of a 94% landfill diversion rate at our distribution center, a waste recycling program at our global headquarters, and a redesigned zero-waste water conservation system at our Young Living Lavender Farm in Mona, Utah. Over the last year, we've undergone an incredible digital transformation. The launch of our new e-commerce platform has revolutionized the way our customers shop and learn about products. The platform is more user-friendly and streamlines the customer experience, allowing for: extensive promotional capabilities, highly optimized ordering systems, and simplified checkout and account management. Along with the many new capabilities we’ve added, our website has also been beautifully redesigned to show off YL's refreshed branding.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 242 words used.
The achievements accomplished over the last two years would not have been possible without our amazing customer base. As the pioneer of the essential oils movement, Young Living sets the stage in the industry and continues to set goals that are greater than the year before. With locations on six continents, our global presence is undisputed. Each year we continue to build our portfolio of health and wellness products that are unrivaled in the industry. Green initiatives have always been a top priority and our past accomplishments are only the beginning. Our recycling program has already resulted in over 19,000 pounds of material saved from landfill and 3.61 metric tons of CO2 conserved, and our zero-waste water system saves 260 million gallons of water per year. On top of water conservation, we have implemented zero-till farm techniques that eliminate the need for fossil fuels to power mechanical equipment. In 2020, Young Living co-founded the Utah Sustainable Business Coalition to help educate other businesses on best practices to become greener within the organization. Our updated shopping platform is unique to the direct selling industry, and Young Living has identified an innovative way to keep the balance between a traditional business model and incorporating a direct-to-consumer option. This technology is a steppingstone that will allow us to incorporate new digital features and tools that no one else in the direct selling industry has, giving our customers a leg up against the competitor.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 160 words used. The attachments of supporting materials provide evidence to the claims made in the nomination by providing public links to where and how Young Living shared these accomplishments to our customers, employees, and general public. You can find the original announcements of these achievements through our media pages via press release. I have also included the most recent media coverage for Young Living’s extensive environmental efforts. Since our digital transformation took place slowly over the last couple years, there was no formal announcement of new feature launches and branding. I have provided screenshots of our ecommerce platform from a customer’s view, pointing out new tools that are available for customers. Additionally, each year Young Living provides employees and customers with a yearly achievement recap infographic. This communication outlines everything from market and customer growth, fun product sales facts, philanthropic impact numbers, and more! It is a fun way to see all that we have done throughout the year in one visual.
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