Zer Central Services and Trade A.Ş. - Best New Industrial Products & Services

Company: Zer Central Services and Trade A.Ş., İstanbul, Turkey
Entry Submitted By: Business Awards Consulting
Company Description: We aimed to create satisfaction and commitment for all our stakeholders by embodying our principle of "Excellence in purchasing", in all of our processes, one by one. Zer started its activities as a Koç Group company in 2003 under the name of Beko Ticaret A.Ş. Our company carries out its work with a vision of ‘’being Turkey’s best, and the World’s leader in strategic procurement and efficiency.’
Nomination Category: Product & Service Categories
Nomination Sub Category: Industrial Products & Services

Nomination Title: ZER Online

If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released: This new Product is launched in 2020

Operating with its expert staff, innovative solutions and wide supply network as Turkey's first and largest purchasing company, Zer offers its business partners end-to-end purchasing solutions where they can turn purchasing difficulties into opportunities and save costs.

Zer offers an efficient, sustainable and competitive purchasing experience to its corporate customers, whose number exceeds 700, through more than 20 thousand suppliers in more than 130 categories.

Being a pioneer in digitalization in purchasing processes with its strategic purchasing platform Promena in particular, and its brands Arabaiste, Zervis, ZerOnline and Loji-Portal, Zer also facilitates the lives of its customers with fast, practical and reliable technological solutions.

By combining its expertise in material purchasing in 2020 with its B2B order management solution, Zer developed ZerOnline, which offers companies the opportunity to purchase 550 thousand products in 125 sub-categories with a cost advantage.

ZerOnline is an online order management and e-commerce platform designed with innovative technologies, where the materials contracted by Zer are listed as a catalog and can be ordered. ZerOnline offers products in many different categories, from technical industrial materials to packing materials, from office consumables to technological products, with advantageous discount rates created by Zer's purchasing volume.

In 2020, especially with the effect of the pandemic, the shopping experience has been moved from stores and face-to-face channels to online experience.Even though the nature and volume of corporate B2B purchases are different, marketplaces and e-commerce sites have started to take place more and more in corporate companies, especially in indirect material purchases.

Based on this need, Turkey's leading purchasing and supply chain management company Zer, has set out to bring a new digital experience to companies' material purchasing with the online order management system and corporate e-commerce platformZerOnlinewhich brings together its 17 years of purchasing expertise, technology and trust for providing new opportunities for companies to purchase materials.

ZerOnline offers a B2B online shopping opportunity that can meet the indirect material needs of all kinds of commercial structures from small-scale to large-scale corporate companies. It stands out with its centralization and standardization in institutions where more than one buyer purchases on behalf of an institution, especially in different and dispersed locations and in diverse structures such as dealer network structuring.

ZerOnline offers office, stationery, food, cleaning and packaging products as well as technical and industrial materials that companies need. ZerOnline, which is the richest technical and industrial products catalog in Turkey in terms of product diversity with over 400 brand agreements, meets the needs of industrialists in particular with its product structure ranging from work clothes to hand tools, from cutting equipment to fasteners.

ZerOnline, which contains many well-known features in online shopping such as product search, categorization, listing, filtering, adding to favorites, order repetition, reviewing product contents, messaging with the supplier, also differs from its peers with its features.

ZerOnline Achievements:

ZerOnline, which was launched in April 2020, reached over 400 customer companies in a short time and had a 70% share in the turnover generated by all digital solutions of Zer.

ZerOnline received orders from a total of 449 customers in 2020 and the first half of 2021, 126 of these customers placed an order for the first time in 2021.

The total turnover of ZerOnline between June 2020 and April 2021 is ₺ 159.5 Million.

In the same period, with the launching of ZerOnline, Zer's gross profit increased by 217.475 ₺ with an average monthly increase of 37%.

With the launch?? of ZerOnline, 104 new customers, who had not placed any orders in the first 4 months of 2020, started to be served. The total turnover from these customers is 4.4 million TL. Thus, the number of customers placing orders increased by 49%, and in 2020, it has reached the position of serving 319 customers in total.

The number of orders created in 2020 increased from 125 thousand to 150 thousand in the first half of 2021.

Apx1-Video-ZerOnline Introduction Video (IMPORTANT NOTICE: Videos have English subtitles available. If it does not appear automatically, please turn subtitles on the Youtube menu)
In this video, the scope, features and advantages of ZerOnline are explained in detail.

Apx2-Presentation-ZerOnline Presentation
Presentation on ZerOnline's features and details

Apx3-Document-Zer Features among Others
Differences and main features of ZerOnline

Appendix 4: Presentation: Zer Introduction Presentation
Presentation of Zer's company profile and all its solutions

Appendix 5: Website: Zer Website
https: //www.koczer.com/en