Company: Zimat Consultores, Mexico City, Mexico
Company Description: Zimat Consultores is Mexico’s leading communications consulting firm. I Since 1984, our story has been one of success and leadership. We offer our clients a strategic communications vision and creative solutions through our very own methodology, Comunicación Total®. We are a team of more than 150 in different fields of communications.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Public Relations Agency of the Year in Mexico, the Caribbean & Central and South America
 Nomination Title: ZIMAT 2022
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated agency since 1 January 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated agency: its history and past performance (up to 200 words):
Total 200 words used.
Zimat is a strategic communication consultancy with 39 years of experience servicing the most relevant national and international companies with operations in Mexico, as well as nonprofit organizations and public institutions, with a unique client fee model that is based on value generation and not in billing hours. We are a 100% Mexican Company, directed and owned by a team of 4 women. All working mothers. 50% of our leadership team are women as well as 57% of our talent. We have created a working environment based on teamwork and personal goal achievement. With flexible hours and flexible office-remote work, we have always benefited a work-life balance that allows our talent to thrive and grow through their different life stages.This culture helped us get through the pandemic with a stronger business. Last year we opened offices in Monterrey, the second largest city in Mexico and added 74 new clients since March 2021. It has also enabled us to attract and retain the best talent. We can proudly say we are the best team of communication professionals in Mexico as our firm is ranked as No. 1 in the market, competing against the major global communication and PR firms.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the agency's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 127 words used.
- No. 1 in the 2022 PR and Communication Agency Ranking. We’ve maintained our position in the top 3 for 20 continuous years.
- Most awarded Mexican Communications Firm in 2021 (Best Agency in Mexico by Sabre Wards, most awarded agency in the International Stevie Awards 2021 edition, Agency of the Year by Merca2.0, plus 5 other international awards).
- Recognized for the 22nd year in a row by CEMEFI as a Socially Responsible Company.
- Built capacity to support our client’s transition to a more sustainable and ESG driven business culture through proprietary methodology and exclusive partnerships with the Climate Governance Initiative (Mexico Chapter), The RepTrak Company, and Summit Consulting.
- Zimat’s largest investment in technology to build a CRM platform and integrate new digital tools like Meltwater, Talkwalker, Influencity, Statista, among others.
- Agency of choice for global companies like Constellation Brands, Grupo Bimbo, Mary Kay, Tequila Cuervo, America Movil, BHP.
- Agency of choice for financial institutions like BlackRock and Morgan Stanley.
- We have been part of the most relevant social impact initiatives in our country through the Covid-19 pandemic:
- A nationwide campaign to promote the correct use of facemasks with the Mexican Communication
Council
- A nationwide campaign to promote covid vaccination with the Mexican Communication Council
- A nationwide initiative to promote employment for young adults with the Federal Ministry of Labor
- A nationwide campaign to prevent school dropouts with the Federal Ministry of Education and the Commission for Education of the Mexican Business Council.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the agency's past performance (up to 250 words):
Total 126 words used.
1. Building capacities for a more sustainable business culture. We’ve strengthened our capabilities to better advice and help our clients achieve their sustainability goals and effectively communicate their accomplishments. We believe that by building stronger ESG strategies our clients will also build a stronger reputation. This mindset sets us apart from traditional PR firms more focused on communication outputs.
We have invested in technology to implement a CRM platform that will bring 1) Higher information safety standards; 2) A more efficient co-working virtual environment; 3) A migration to cloud services that represents a significant reduction in energy consumption and CO2 emissions.
2. Actively participate in significant initiatives for the national public agenda. we also believe it is our responsibility to participate in high impact initiatives concerning social issues such as health, education or employment. We hope to contribute to greater social wellbeing and a stronger social tissue.
3. Strengthening a positive working environment. compatibility, co-creation and teamwork over authority and hierarchy. We managed to have zero layoffs during the pandemic while our larger competitors sadly had to let talent go.
4. Asserting our leadership in the market
We’ve maintained our position in the top 3 for 20 continuous years.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
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