Zaius - B2C CRM Suite

Company: Zaius, Boston, MA
Entry Submitted By: Metis Communications
Company Description: Zaius brings customer data and campaign execution together in a single platform. With complete control of customer data, B2C marketers are empowered to better understand how their customers shop and power personalized campaigns across channels.
Nomination Category: New Product & Service Awards Categories
Nomination Sub Category: CRM Suite - Midmarket - New Version

Nomination Title: Zaius: B2C CRM

Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and sales to date:

In the past, customer loyalty was easier to earn. Today, with limitless ecommerce and in-store options for consumers, it’s harder than ever to earn a repeat purchase.

But it is possible. If you’re able to convert a second purchase, the likelihood of a customer making a third, fourth, and fifth purchase increases exponentially. Zaius is working to help solve the challenge of the repeat purchase for B2C brands.

Zaius is a CRM built for B2C marketers. The platform eliminates the gap between data and marketing systems by bringing customer data and campaign execution together in a single platform, empowering marketers to engineer the repeat purchase. With complete control of customer data for segmentation and analysis, marketers can better understand shopping behaviors and deliver truly personalized campaigns. Zaius helps brands:

-See every customer’s interactions across all channels and devices in a single profile.
-Understand why and how customers shop, and then turn that insight into action.
-Automate personalized campaigns across channels, at scale, and with speed.

Zaius gives B2C marketers all of the power of a customer data platform with a marketing automation solution. IT teams are not required. Marketers are empowered to not only analyze customer data, but use it to drive powerful personalized campaigns that are tailored to the interests of the buyer, with recommended products, upsell and cross-sell opportunities, and more.

Zaius experienced triple-digit growth in 2018, which is on top of 300% growth from 2017. Household names and growing brands like Dormify, Scotts Miracle-Gro, Sotheby’s, Just for Men, Anheuser-Busch InBev, Moda Operandi, ClassicCars.com and Tea Forte are generating dramatic ROI as a result of Zaius’ B2C CRM.

Zaius customers experience 3X repeat purchase rates, a 20% increase in customer lifetime value and a 150% increase in average order value. Additional ROI examples:

- Tea Forte uses Zaius to turn one-time gift recipients into repeat customers through behavioral campaigns and segmented campaigns. As a result, Tea Forte sees a 20X return on spend. https: //medium.com/the-empowered-marketer/break-free-from-the-ecommerce-playbook-jurgen-nebelung-of-tea-forte-3fb12f8c0335

--ClassicCars.com uses Zaius to better leverage their customers’ behavioral data and attract a younger demographic using a more personalized content marketing approach. This resulted in a 40% increase in traffic, which has allowed ClassicCars.com to increase advertising, subsequently increasing revenue and growing their business.https: //www.zaius.com/customer-success/classiccars/

- Stio moved from batch and blast campaigns on Listrak to automated behavioral campaigns using Zaius, which allows them to engage customers differently based on buying behavior and lifecycle stages. Stio has seen a 118X ROI using Zaius. https: //www.zaius.com/customer-success/stio/

Mike Swanson, lifecycle marketing manager at Stio, said, “The overall philosophy of the Zaius platform is fundamentally different than any solution I’ve used in the past. Its focus on the customer lifecycle and increasing lifetime value across channels is a perfect complement to Stio’s churn prevention strategy.”

In 2018, Zaius introduced the following:

-Segment Builder 2.0: Powerful and dynamic segmentation capabilities help marketers deliver relevant messages to customers in real time. https: //www.prweb.com/releases/zaius_launches_segment_builder_2_0_to_empower_marketers_with_flexible_customer_segmentation_in_simple_user_interface/prweb15674840.htm

-Omnichannel Campaign Manager: Campaign execution in Zaius is the most flexible on the market. You can target any segment on any channel, including email, social, search, mobile app push and web push.https: //www.prweb.com/releases/2018/05/prweb15453464.htm

-Shopify Plus partnership program: Shopify Plus merchants benefit from a turnkey solution that provides total control to market, grow, and evolve their businesses with ease.https: //www.prweb.com/releases/zaius_to_provide_a_powerful_turnkey_multichannel_marketing_solution_for_shopify_plus_ecommerce_brands/prweb15817494.htm

-Zendesk integration: Lets marketers bring in Zendesk customer support data to provide a complete view of every customer engagement, from marketing channels to support desk tickets. https: //www.prweb.com/releases/2018/02/prweb15197933.htm

Nicole Tabatabai, senior director of digital marketing at Optoro, said: “No single view of customer behavior is complete without support data, so the Zaius integration with Zendesk will give us critical feedback and insights that inform our entire marketing approach.”

McGregor Button, vice president of marketing at Linksoul, said: “As a data-driven organization, we love having the ability to drill down into an individual customer profile, see all of their touchpoints across devices, and understand which touchpoint led to a sale.”