FCSA

The Federal Competitiveness and Statistics Authority (FCSA) of Dubai is a federal government authority that develops the UAE's performance in the areas of competitiveness and statistics via an integrated national statistical system and regulating the statistical and competitiveness sector.

In the inaugural Middle East Stevie Awards, The Federal Competitiveness and Statistics Authority won two Gold and one Silver 2020 Stevie Awards for their innovations in Internal Publications, the use of social media, and for their ten year anniversary event.

Born of a desire to spread awareness and foster a culture within the organization around excellence and leadership, Reyada (Arabic for ‘Excellence’) is the FCSA’s quarterly newsletter. Reyada promotes important company policies and procedures, showcases important staff achievements, and improves cohesiveness and productivity through its focus on excellence and leadership. All aspects of the content creation, editing and design are done by a small in-house team.

In Line with the UN Sustainable Development Goals (SDGs), The Secretariat of the UAE National Committee on SDGs, in collaboration with Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA), launched the first SDG Photography Award in May 2019. Photographers at all levels submitted photographs across five categories ( People, Planet, Prosperity, Peace and Partnerships), capturing the global challenges as well as possible solutions. Each winner received prize money of $5000 and a special SDG trophy. The SDG Photography Award was communicated globally in multiple languages via radio interviews, press releases, website marketing, email campaigns, and social media.

Born of the merger between the Emirates Competitiveness Council and The National Bureau of Statistics, the FCSA 10-year anniversary event was an ideal opportunity to Çelebirate and expand the corporate storyline and educate the public on how competitiveness is part of everyday life. The FCSA communication team created a full plan to “how what does it mean for the nation to be competitive” using excitement, intrigue, inspiration and emotion. The outcome was an event and campaign that built tremendous awareness about the 10-year anniversary and created ongoing public buzz for days after the event.

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