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Orient Planet
Orient Planet is one of the Middle East’s most rapidly growing public relations, marketing and communications consultancies. We specialize in providing powerful and distinctive business communications, drawing on the best talent and quality resources to assist local, regional and international companies in enhancing their corporate reputation and brand equity.
In the inaugural Middle East Stevie Awards, Orient Planet won the 2020 Gold Stevie Award for Innovation in Public Affairs Communications for their Management of the communication campaign for UAE’s successful election to International Maritime Organization Council.
The Federal Transport Authority (FTA) partnered with Orient Planet to mobilize support for the United Arab Emirates’ candidacy for a second term of Category B Membership into the International Maritime Organization Council. The goal was to garner support of other member countries from the region and from around the world by highlighting why the UAE deserves to be re-elected to the Council.
Orient Planet identified the most compelling reasons from among the UAE’s wide array of maritime accomplishments and milestones, to be highlighted before the right audiences at the local, regional and international levels. An integrated communication strategy was developed in both Arabic and English, which included interviews with journalists from leading publications.
The campaign kicked off in August 2019, followed by four months of active media engagement. The international media campaign generated great response from media outlets from around the world, resulting in 69 international media spots. The campaign also comprised local media roundtable sessions and hands-on PR support for the UAE delegation during the IMO meetings. Social media channels were leveraged to raise further awareness on the UAE’s capabilities and strengths as a maritime leader.
As a result, on November 29, 2019, the UAE won Category B Membership into the 40-member IMO Council for a second term, besting the competition that witnessed the participation of 10 leading countries in the field of international maritime trade.