QNB Finansbank - Best New Business Intelligence Solution

Company: QNB Finansbank
Company Description: QNB Group bought Finansbank, 5th largest bank in the Turkish banking system and The Bank’s name has been changed to QNB Finansbank in October 2016. QNB Finansbank Financial Services Group includes FinansLeasing, FinansInvest, FinansPortfolio Management,FinansFactoring, CignaFinans Retirement and Life Ins.,IBTECH, eFinans and HemenalFinansman to offer services with 630 branches 14,000 employees
Nomination Category: New Product & Service Awards Categories
Nomination Sub Category: Business Intelligence Solution – New

Nomination Title: QNB Finansbank-Digital Bridge

Digital Bridge was launched on September, 2019, to carry SMEs into future, support their digital transformation efforts, position QNB Finansbank to be the leader. We provided customers with e-Transformation products such as e-Invoice and e-Ledger, free of charge, on the sole condition that they had a drawing account at our bank.

We broadcasted the commercial "QNB Finansbank DB carries SMEs into the future", fostered a 360-degree launch campaign with press conferences, radio, billboards and media. The Head Office building was covered with the DB advertisement.

In 3 months, we had 20,100 customers, 5,200 of them were active. To respond that demand, we established the “DB Call Center”. In February, we started offering human resources management, pre-accounting software, field force management, NeoVade, reconciliation processes, and e-commerce marketplace management products by our solution partners - still free of charge; which attracted great attention. We became the first bank to provide digital solutions that meet every need of SMEs and to do it all from a single platform.

During the pandemic, we prioritized the health of our customers and lifted the requirement for opening an account. So, they could apply and use these solutions without being customer. We used #stayhome hashtag and ran a commercial in line with our policy of social responsibility.

In May, we launched the DB Portal. This tool enabled customers to manage the DB products on the same screen via single password.

We received 120,000 applications in slightly over a year and the current ratio of active users is 62%.

Digital Bridge (DB) was launched on September, 2019.

We established the Corporate Digital Transformation team under Corporate and Commercial Banking. After extensive preliminary efforts for this product/service, a first in the industry, we launched the Digital Bridge in September 2019.

The idea behind this product/service was to help SMEs by facilitating transition processes required by law from time to time, such as switching to e-invoice, and provide them with digital solutions that meet all their business needs on a single platform.

Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):

Digital Bridge is a first in the industry. The project faced many challenges since day one. We negotiated with a series of partners to create digital solutions for SMEs' non-banking needs and made a concerted effort to provide the solutions from a single platform. Since our bank didn’t own the products, we had to make significant technical and infrastructural developments to ensure application flow and data security. This also required a strict collaboration with seven different partners including Kolay IK, QNB eFinans, and KolayBi.

Besides, we needed to be able to accept applications not only through the branches but also via internet and call center .Therefore we established our call center with a team, specialized in the products.

Furthermore, since our main purpose was to help our customers complete their digital transformation, the products alone were not enough. In order to offer a new management system we launched the “ DB Portal” which kept all the products in one place and accessible with a single password.

The pandemic was a big challenge, it was impossible to be physically by our customers. However, the increase in our customer numbers was uninterrupted - thanks to our communication efforts. In slightly over a year, 120,000 customers applied to use our products and the current ratio of active users is 62%. The number of customers attracted through these efforts in just a year is equal to the total number of customers in some other segments of the bank.