KB Kookmin Bank - Best Other Publication - Public Relations

Company: KB Kookmin Bank
Entry Submitted By: KCU
Company Description: KB Kookmin Bank provides various personal and corporate banking products and services worldwide. The company offers installment savings, time, and demand deposits; personal, mortgage, and deposit-backed loan products; bancassurance services; and mobile and telebanking services. It also provides cash management, as well as custody, bank correspondence, wire-transfer, remittance, foreign currency, FX lounge, and foreign direct investment services. The company was founded in 1963 and is headquartered in Seoul, South Korea. KB Kookmin Bank is a subsidiary of KB Financial Group, Inc.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Other Publication - Public Relations

Nomination Title: 'GOLD&WISE'

Date this publication was first distributed: 12 times issue per a year.

<GOLD&WISE> has received many international prestigious awards because it is recognized as the best magazine in Korea by showing excellent performance compared to competitors, such as providing differentiated comprehensive asset management contents and high-quality life care services to its readers.

It was awarded as the Gold Prize and Silver Prize in 'Best House Organ category’ and ‘Other Publication category' at 2020 International Business Awards.

In addition, <Gold & Wise> was held a variety of events that reflect readers' interests and trends to provide premium life care services to VIP readers.

We offer several classes, such as custom lectures and experience services that satisfy the reader's lifestyle such as hobbies, health, and art.

<GOLD&WISE> will strive to provide dignity and comfort to the daily lives of our readers.

<Various events held for VIP readers>:

-Asset Management Seminar ‘related to taxation, real estate, and stocks’
-Fragrance Marketing Progress – ‘Scent of GOLD&WISE’
-e-CLASS DAY Event – ‘Wrapping Cloth Art’, ‘Traditional Liquor’, ‘Cooking Class’, ‘Flower Arrangement Lesson’.
-Concert invitation event ‘Musical Gala Concert’.
-New Year’s Home Party Event – ‘Wine Class’.

Provide the applicable creative and production credits for this entry:

<GOLD&WISE>, published by KB Kookmin Bank, is a VIP membership magazine for the private banking customer and has the highest profile in Korea, including professional workers and business representatives. It boasts the largest number of circulation magazines issued by private banks in korea and publishes 60,000 copies a month.

The main theme of <GOLD & WISE> is 'Korean Beauty', It gives readers the beauty of Korean tradition with a unique and new perspective.

In the financial section, KB Kookmin Bank's experts provide readers with various and useful economic information such as economy, real estate, and finance.

And with a clean layout and modern design, readers can read it more easily and comfortably.

The magazine <GOLD & WISE> was first published in 2005, and is published 12 times a year, and has been in constant communication with readers through the Internet and mobile apps since 2014.