Ulled Asociados - Best Annual Report - Privately-Owned Companies

Company: Ulled Asociados C.R.P. S.A.
Company Description: Ulled is a communication consultant with offices in Barcelona, Madrid and Lisbon, with more than 50 years of experience in managing the perception of companies to put them at the service of the business and advising them of the best strategies to generate trust and credibility.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best Annual Report - Privately-Owned Companies

Nomination Title: Roca Group Annual Report 2019

Date this annual report was first distributed: June 2020

Roca Group is the world leader in the manufacturing and commercialization of products for the bathroom space. Its annual report doubles as a tool for both external and internal audiences – it articulates the vision and work of a global organization with clearly defined goals, while reinforcing the Group’s +22.000 employees’ sense of belonging and shared purpose.

The 2019 annual report builds on the well-honed structure of previous years while introducing important elements of change to reflect the Group’s forward-facing attitude, its sharp response to the current environment and its commitment to sustainability, which has always been intertwined with the company’s history but is now articulated in a clearer, visual way. For instance, the cover emphasizes the durability of sanitary porcelain as a hygienic and sustainable material, using images from the Group’s latest product collections.

It should also be noted that there was a special focus on the digital version of the report, which presents the content and visual elements of the report in an interactive format that is attractive and easy to browse. The current context demands an easy way to share information, and there is a willingness to reduce the environmental impact associated with printing and distribution.

Provide the applicable creative and production credits for this entry:

Roberto Abad, project manager
Cristina Ruiz, project coordinator
Sonsoles Llorens, art director
Christian Barcelona, designer
Miguel Angel Sanchez, writer
Sílvia Casallachs / Georgina Pallejà, documentation
Antonio Criado, publication coordinator
Pau Codina, IT coordinator (digital version)
Helen Casas, translation coordinator