Philip Morris International - Best White Paper or Research Report

Company: Philip Morris International, Lausanne, Switzerland
Company Description: Philip Morris International (PMI) is a leading international tobacco company, with products sold in more than 180 markets and a diverse workforce of more than 73,000 people. PMI is leading a transformation in the tobacco industry to deliver a smoke-free future and ultimately replace cigarettes with better alternatives for men and women who would otherwise continue to smoke.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best White Paper or Research Report

Nomination Title: Philip Morris International: White Paper “In Support of the Primacy of Science”

The date on which this nominated white paper or research report was first distributed or otherwise made public: Published on September 14, 2020.

Science is at the core of Philip Morris International’s (PMI) transformation to deliver a smoke-free future. Since 2008, PMI has invested over USD 8 billion and the work of hundreds of world-class scientists in developing better alternatives to cigarettes for adults who would otherwise continue to smoke. We make our scientific findings available for others to scrutinize, invite independent research, and encourage a science-based conversation about our efforts.

With the white paper In Support of the Primacy of Science,” we wanted to spark a broader conversation about the role of science today, the importance of science-based decisions, and opportunities for progress. Published in September 2020, the paper presented insights from an international survey commissioned by PMI and conducted by independent research firm Povaddo among 19,100 adults in 19 countries and territories. It explored people’s interest in science, their access to and understanding of scientific information, and how they rate various sources of scientific knowledge. https://www.pmi.com/resources/docs/default-source/uym/pmi-white-paper-primacy-of-science.pdf?sfvrsn=a845efb4_8

Over 150 media stories covered the paper’s launch. A paid campaign, featuring a byline from Dr. Moira Gilchrist, PMI’s VP of Strategic and Scientific Communications, and key data points from the survey generated 38+ million digital impressions and 600 downloads within the first month.