Bank Of Montreal - Best Business Podcast

Company: Bank Of Montreal
Company Description: We’re proud to be fueling growth and expanding possibilities for individuals, families and businesses. More than 12 million customers count on us for personal and commercial banking, wealth management and investment services.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best Business Podcast

Nomination Title: Sustainability Leaders: A podcast with a bold purpose.

The date on which this nominated podcast was first distributed or otherwise made public: May 7, 2019

The Marketing team launched BMO Sustainability Leaders podcast in partnership with our B2B and corporate enterprise partners. The goal was to advance the dialogue on ESG and Sustainable Finance while positioning BMO as industry leaders and to expand our global reach. The podcast is public on all major podcast channels and Alexa, with a dedicated web page bmo.com/sustainabilityleaders-podcast that allows us to track engagement of our promotional efforts and centralizes all our episodes and host profiles. Each episode is promoted with a video via an organic social media campaign, furthering our online presence in the ESG space and giving our hosts a great conversation starter to use in their own networks.

To date we have 34K+ downloads from 32 episodes with 273% growth in downloads compared to 2019! Our subscriber base has grown to 986+ and reach has expanded to 133 countries with a 33% growth in a year over year comparison. The website has received 6k+ visits since the launch in April 2020 with 10% of traffic from organic social media. Our social results speak for themselves. Our 182 video posts received 261 shares, 97 comments, 2888 likes and 65K+ views with over 778k+ impressions.