Synchrony Financial - Best Annual Report

Company: Synchrony Financial / Stamford, CT
Entry Submitted By: VSA Partners
Company Description: Synchrony is a premier consumer financial services company delivering customized financing programs across key industries including retail, health, auto, travel and home, along with award-winning consumer banking products.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best Annual Report - Publicly-Held Corporations

Nomination Title: Synchrony 2020 Annual Report

Date this annual report was first made public: April 2021

Facing a global pandemic, racial injustice, impacts to the economy and a CEO transition, the Synchrony 2020 annual report is unique in many ways.

Through three letters — from our outgoing CEO and now executive chair of the board Margaret Keane, our CEO Brian Doubles, and our Board of Directors — the report details the unprecedented response by the Synchrony team and the dedication to delivering results to all stakeholders, while putting people first.

The report also details how Synchrony moved quickly to transform how we work; support partners, customers and communities; address racial and social injustice head on; and respond to new business realities by managing costs and resizing the business and by accelerating technology innovation. It presents Synchrony’s post-pandemic point of view for a sustained economic rebound, a new age of social justice, and a promising future.

Finally, the report uses custom-designed illustrations to show the many ways people adapted in 2020. The warm humanity of these graphics elevates the overall message, giving the publication a sense of optimism for the future.

Results from the first week online include:

- 3,000+ page views
- 5,500 impressions
- 2.6% click-through rate
- 2-minute average session duration