HUGO ALEXANDER - Company of the Year - Real Estate

Company: Hugo Alexander Property Group
Entry Submitted By: The Audacious Agency
Company Description: Over the past decade, Hugo Alexander Property Group has built a reputation as innovative and hard-working real estate professionals, offering the best possible results and service to his clients whether they are buying, selling or investing. With a unique five-step sales process, Hugo Alexander has a 100% success rate, believing in value, not volume, ranking them in the top 1% of agents Australia wide.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Real Estate - Small

Nomination Title: HUGO ALEXANDER

Over the past decade, Hugo Alexander Property Group has built a reputation as innovative and hard-working real estate professionals, offering the best possible results and service to his clients whether they are buying, selling or investing. With a unique five-step sales process, Hugo Alexander has a 100% success rate, believing in value, not volume, ranking them in the top 1% of agents Australia wide.

With over 13 years in real estate and 20 in property investing, Adam is the founder of Hugo Alexander Property Group, an agency that blends sales, with property management and the industry insights and experience to specialise as a buyers' agent.

The Hugo Alexander sales process has delivered our clients an over 98% success rate since 2007. We apply all of our creative power and knowledge to maximise sale prices. As an agency, we’ve a 99% success rate, negotiating over $38million above clients’ asking prices in property sales and setting the highest sale price.

We don’t view our clients as just people who pay us; they’re highly valued. We intend to exceed expectations and overservice during every touchpoint and interaction - whether it’s in-person, on the phone, SMS, email or online.

We launched two innovative products and accompanying services for Brisbane property investors. Both are designed to save property investor clients tens of thousands of dollars through tax depreciation and maximising the property’s benefits:

Our Maintenance & Growth Plan (M & G Plan) enables clients to look 10 years ahead while we’re tactically executing plans on their behalf. This includes managing builders for renovations and repairs, connecting clients with tax depreciation specialists and financial advisors, simplifying the process of refinancing and lowering mortgage interest rates. This is a first for landlords.

The Profitable Investor Scorecard highlights how owners can maximise rental income, increase capital gains and ensure their property is well maintained. The scorecard measures whether the owner is on the right track to increase their property’s value.

Sales records - In 2020, we busted many local sales records:
-$2,970,000 (reserve was $2.5M) (one week after auction were banned during COVID)
-apartment in West End $2,385,000 (reserve was $2.2M)
-house in Highgate Hill $2,750,000 (reserve was $2.5M); a new record for non riverfront by over $500,000
-highest price for a house in the suburb since August 22, 2015 - achieving $2,500,000 (reserve was $2.2M)

Marketing - we launched a new level of marketing exellence in the industry - from delivering the first Google Hangouts auction in Queensland in the week auctions were banned to omni-channel property sales marketing embracing storytelling instead of features and benefits.

Everything is rooted in our values of care, transparency and growth and we make sure our values align with our actions by having clear client promises, and by measuring our staff and business performance against client-centric metrics.

The Maintenance and Groth Plan is a complete 360 from reactive to proactive property management. We look at all aspects of property maintenance and growth, creating a rolling 10 year plan, updated year after year. It’s our point of difference and the first of its kind; the ultimate in 360 degree real estate service. Essentially the client gets the maintenance and growth of the property project managed free of charge to get maximum ROI.

Since implementing the M & G Plan into our client process, we have saved our first five clients over $1.175M over 40 years (see support document). For new clients, whose properties we identified as eligible for depreciation schedules without one in place, we engaged our tax depreciation referral partner, saving our five clients $44,388 in the first year.

During the pandemic we switched to virtual and digital services, offering Zoom walkthroughs for interested buyers/investors and working with buyers’ agents to represent remotely located property investors. By providing omni-channel services to our clients, fully integrated and designed to deliver outstanding experiences, we make sure we never let a sale slip through, even when a pandemic shuts everything down.

It is important for us to go beyond renting out, buying or selling a property.

The support document attached showcases the sales records we have achieved in the past year and the level of marketing excellence we strive for to secure our clients record sales prices.

It also highlights our growing profile as a leader in the real estate space in Queensland, Australia with our increasing media requests, industry specialists who refer clients to us and the work we do to improve the profile of the real estate industry overall.

The suport document also outlines the significant savings we have made for our clients using our new Maintenance and Growth Plan - saving five clients on average $40k per year.