Backwoods Promotions - Company of the Year - Diversified Services

Company: Backwoods Promotions Inc., Ridgeway, Ontario
Company Description: Backwoods Promotions Inc. is a WBE certified company that specializes in motorsports, outdoor and automotive event staffing across North America. Founded in 2012 by Jessica Kline, the company provides ongoing service to a number of large corporations, primarily focused on supplying brand ambassadors and event staff to outdoor festivals, trade shows and more.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Diversified Services - Small

Nomination Title: Backwoods Promotions Inc.

Backwoods Promotions Inc. was established in 2012, with the goal of providing top notch event staff to companies involved in the motorsports, outdoors and automotive industries. Since that time, work has expanded to include staffing within the technology, hospitality, and liquor industries as well. Over the past nine years, the business has grown exponentially and managed to sustain the storm that COVID-19 brought which decimated the live event industry. Services include the provision of brand ambassadors, general event staff, product specialists, sales staff, greeters, crowd gatherers, promotional models, and specialized staffing (i.e. staff who can operate an off-road vehicle, staff who can provide archery demonstrations, etc).

This past year, Backwoods Promotions secured additional contracts providing event staff to a number of large Fortune 500 companies (i.e. Ford Motor Company (Ford Bronco)). In addition, the company has continued working with existing clients despite challenges in the industry related to COVID-19. Backwoods Promotions continues to hold certification as a Women Business Enterprise (WBE).

Backwoods Promotions CEO, Jessica Kline, has taken on the role as Chair of the Forbes Business Council, Employee Empowerment group. Backwoods Promotion was thrilled to be the recipient of 4 Stevie Awards in 2020 (3 Silver, 1 Bronze), plus a People's Choice Award in the category of diversified services.In terms of clients and services, Backwoods Promotions has demonstrated an ability to maintain its existing client base for years. In total the company has provided thousands of event staff to work at over 600 events across North America from 2019 - present.

What makes Backwoods Promotions unique is its emphasis on sourcing staff who are Enthusiasts First®and are passionate about the companies, products and services they represent at events and trade shows. While a number of staffing agencies and modeling agencies exist, we have not yet seen one that has successfully dominated the motorsports and outdoors industries with the same specialized approach we have, essentially hiring staff who are enthusiasts first and targeting just a few industries (vs. all industries). Since our inception we have touted that fact that we are not a "typical staffing agency" and as a result our niche has given us the opportunity to supply staff for motorcycle demo tours, off-road ride and drive events, corporate product launches, trade shows and more. Our unique approach to staffing is one that manystaffing agencies do not take the time to do, from our recruiting strategy, in-depth interview process, and our overall ability to build relationships with our staff (and clients), many whom continue to work with us years later. In addition, no other company has been able to demonstrate or adapt this to both Canada and the United States.

We invite you to visit our website at www.backwoodspromo.com where you will see staff profiles and testimonials, client testimonials, blog articles written about a variety of topics, and additional information.