Roll'd Vietnamese - Company of the Year - Food & Beverage
Company: Roll'd Vietnamese, Australia
Entry Submitted By: Harvey Taylor Public Relations
Company Description: It started with (our founder) Bao’s insatiable appetite for his mum’s rice paper rolls. She’s been making Vietnamese food since forever. Just like her mum did. And her mum. And hers. And hers. As an adult, Bao craved more – but not to eat. To share Mama Hoang’s established techniques; her family’s inherited recipes, tried-and-tasted over generations. To deliver the same crust-crunching, noodle-sl
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Food & Beverage - Medium-size
Nomination Title: Roll'd Vietnamese, Australia
Roll’d is an Australian-owned, casual-dining restaurant chain. The franchise specialises in Vietnamese cuisine dishes including Roll’d Soldiers Rice Paper Rolls, Vermicelli noodle Salads (Bún), and hot noodle soups including Phở,
In Australia, the franchised business has opened 100 stores nationally withplans to expand into regional areas and internationally.
In 2016, The Agereported that Bao Hoang has built Roll’d into a $25 million business, serving upRoll’d Soldiers (traditionalrice paper rolls), PhởandBánhmìbased on the Hoang family recipes. On the first day of operation, the Roll'dstore ran out of food within the first hour of opening and in a few weeks was serving 1,000 people a day.https://www.smh.com.au/business/small-business/from-a-family-of-refugees-bao-hoang-has-built-rolld-into-a-25-million-business-20160310-gnfs06.html
InMay 2020, Roll’d saw an opportunity to take home delivery to the next level and tackle the problems inherent to transporting restaurant food to the customerby launchingthe Roll’d Runner, a food truck that parks outside your house and cooks fresh Vietnamese on your doorstep.
2019:
- Australian journalistand one of Australia’s most significant playwrights, Hannie Raysonvisits the Hoang family home to report on theirfamily history for an article in the Sydney Morning Herald.
https://en.wikipedia.org/wiki/Hannie_Rayson
https://www.smh.com.au/entertainment/from-refugee-boat-to-streetfood-empire-how-the-hoangs-found-safe-passage-20190201-h1aqxl.html
- Roll’d feature in an articlein the Herald Sunabout how three families made their food dreams come trueand wereapplauded by the Australian Financial Reviewfor their rapidlygrowing food empire.
https://www.heraldsun.com.au/lifestyle/eating-out/mums-the-word-in-the-kitchen/news-story/3cb4f3b9d0963133f1f608ff84ea989b
https://www.afr.com/companies/rolld-makes-vietnamese-street-food-its-new-gold-20151118-gl2400
2020:
- Roll’d launches rice meals and soups from their family recipe collectionavailable for meal box delivery. Mama Hoang’s secret beef noodle soup makes headlines across prominent Australian mastheads including SBS food, Time Outand The AU Review.
https://www.sbs.com.au/food/article/2020/08/14/feels-home-bao-hoang-his-mums-secret-vietnamese-beef-noodle-soup
https://www.timeout.com/sydney/news/rolld-is-delivering-make-at-home-vietnamese-noodle-soup-boxes-090320
https://www.theaureview.com/travel/food/rolld-dishes-out-new-traditional-soup-range-and-meal-boxes/
- Hoang listed in Herald Sun’stop young entrepreneurs under 40 making it big in businessand Herald Sun’smost influential people in food and wine of the last 30 years.
https://www.heraldsun.com.au/business/our-young-gun-melbourne-entrepreneurs-under-40-making-it-big-in-business/news-story/928d3a7a58bb3f71d753eef63663c2e6
https://www.heraldsun.com.au/news/victoria/the-most-influential-victorians-in-food-and-wine-from-past-30-years/news-story/83b4e0dee1a2621c88883bf2e7a53d89
- Roll'd launch Roll'd Runner.
2021:
- Roll'd opened their 100th store in partnership with Coles Group.The store isRoll’d’sFIRST 'store within a store’ atColes, Moonee Ponds Victoria’s flagship “Sustainability Focused” Concept Store. This significant partnership and new concept atColesMoonee Ponds reflects the partners shared commitment to innovation and supporting Australians with fresher, healthier and more convenient options.
Roll'd are one of the onlyhealthy food offerings and remain the only Vietnamese quick service chainin Australia.
Maintaining their humble beginnings, many of the Hoang, Tin and Esquires family still work at Roll'd, whether that be in the kitchen, head office or serving customers. Hoang's parents still proudly have a hand in every phở that's served, as they continue to contribute to many stocks, broths and sauces.
Links:
https://insidefmcg.com.au/2021/03/22/rolld-opens-100th-store-and-first-concession-at-coles/
https://www.afr.com/companies/rolld-makes-vietnamese-street-food-its-new-gold-20151118-gl2400
https://www.theaureview.com/travel/food/rolld-dishes-out-new-traditional-soup-range-and-meal-boxes/