LLYC - Communications Department of the Year

Company: LLYC
Company Description: We are a global communications and public affairs consulting firm. We help our clients make strategic decisions within the disruptive and uncertain context in which we live, taking into account their reputational impact. And we collaborate with them to successfully execute them so that they can achieve their business goals, defend their social license to operate and increase their prestige.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Communications Department of the Year

Nomination Title: EY Brand, Marketing, Communication and Business Development team: #EYFamily

October 2019, the Brand, Marketing, Communication and Business Development team began a new stage with a liquid organization and a new content strategy that starts from the purpose as a strategic axis for the construction of the reputation and pride of belonging to the brand.

Impact / External reputation

-+130 Webinars and hybrid events such as WakeUp Spain https://www.elespanol.com/wakeupspain/
-6250 media impacts.
-93 opinion pieces.
-53 interviews.
-+40 reports.
-+70 tax alerts.

Acknowledgments
-6th best company to work for.
-Top Employer.
-HR Innovation - Expansion & Employment.

Social impact
-+8000 hours of volunteering.
-+500,000 lives impacted.
-Consulting to 30 start-ups impacted by COVID-19.

Most outstanding projects:

-Family First, Brand Film Documentary: 3.175 employees at the Brand Film premiere, +6,000 views (out of 4.700 employees), 4,5/5 Employee rating and 70% employees shared it in their SM (Brand Film)

-#EYFamily Ristorante: € 50,000 raised / Food for 225 families at risk of social exclusion.

-XIII Javier Pancorbo Awards: 50 projects presented, 30,000 euros donated.

-Food bank (Christmas campaign): 50,000 euros donated, 44,000 kg of food, 900 families, 3,600 people ate as a family for Christmas.

-Negative carbon footprint 2021 / Zero net emissions 2025 (commitment).

Engagement
-95% employees think that communication was TRANSPARENT AND CONSTANT
-80% feel they are THE TOP PRIORITY for the company
-98% are PROUD TO WORK at EY
-Best engagement rates in EY EMEIA region

EY is one of the four companies known as Big 4 (KPMG, DELOITTE, EY and PWC). Apart from being the first Spanish company to make the decision to send all its employees to work from home, EY has bet on an intense content strategy to keep their employees well informed and confront misinformation, uncertainty and social isolation.

The Brand, Marketing, Communication and Business Development team has used innovative formats such as 80 vídeos, 37 Podcasts (4,6/5 rating), or the creation of a own Content platform (todoentusmanos.es ) for EY employees, the creation of the Smart Working Diary (Active since March 5 with all business, medical and activities information for employees), sent more than 90 e-mails to all staff : (President, HR and Communication), celebrated the #EYFamilyLive Webinar, 2h with 70% of the staff attending and +400 questions received or SL Internal meetings with Counseling Family Trees and Afterworks. https://todoentusmanos.es (

Family First: https://www.youtube.com/watch?v=yHqBTKWI2YU
Content Platform: todoentusmanos.es https://todoentusmanos.es/
EY Podcast: https://todoentusmanos.es/ey-podcast-nueva-temporada/
Examples of Smart Working Diary contents:
https://www.youtube.com/watch?v=n34M1fNyJ9Y
Challenges: https://www.youtube.com/watch?v=foReypletto or https://www.youtube.com/watch?v=Qj0r9ONEZ1s
Sports with EY employees: https://www.youtube.com/watch?v=BkOpBpsAe0s
#EYFamily Book : https://emeia.ey-vx.com/2994/139148/archivos-vamos-ey-family/eyfamilyebook-200327.pdf
EY Family Ristorante (Social initiative): https://todoentusmanos.es/benvenuti-al-eyfamily-ristorante-%F0%9F%8D%BD%EF%B8%8F/
“Venice Merchant” with 8D technology (use headphones) : https://www.youtube.com/watch?v=Hw2rAmuQT1 Y 8K