Rufus & Coco - Best New Consumer Products - Other

Company: Rufus & Coco
Company Description: Rufus & Coco is an Australia's pet care brand, providing well-bred pet care to ensure that pets around the world look good and feel great. Australian owned and globally stocked, Rufus & Coco offers a wide range of products covering grooming, vitamins, accessories, treats, toys, environmental friendly waste solutions, clean up products and more.
Nomination Category: Product & Service Categories
Nomination Sub Category: Consumer Products - Other

Nomination Title: Wee Kitty Eco Plant Clumping Litter

Wee Kitty Eco Plant was launched in January 2020 and is now available in Australia, USA, Canada, Singapore, Malaysia and Taiwan. With plans to release it in other locations around the world. This innovative cat litter marks the second in the Wee Kitty range by Rufus & Coco, with their first being the hugely successful and award-winning Wee Kitty Clumping Corn Litter, which is also biodegradable and is made from corn starch and natural plant fibers.

Rufus & Coco’s new Wee Kitty Eco Plant Clumping Litter is made from wheat and tofu plant. Both materials of which are sustainable and fast-growing. Being plant-based as well means the product is 100% natural with no harsh chemicals or toxins added. A few of the products features and benefits are outlined below:

Highly absorbent. Proven to absorb 4 times its weight in liquid. It is 6 time as absorbent as paper litter, 3 times as absorbent as wood litter and 6 times as absorbent as crystal.

100% Natural & Biodegradable. Made from wheat and tofu plant, this product is mulchable, free from harsh chemicals or toxins and will breakdown in landfill inside 12 months.

Concentrated Clumping. Scoopable clumps will appear at soiled area making for a simple and mess free clean up. Clumps stay firm, retaining 99% of their mass after 16hrs

Environmentally Friendly. With easy clean up less litter overall is used compared to competitors due to higher performance.

Flushable & Septic Safe. Litter is safe to flush and will completely dissolve within 20 minutes when submerged in liquid. This product can also be used as garden surface mulch.

Fast Odour Control. Within five minutes of use, no ammonia smell remains

Lightweight. Though heavy enough to stay in the tray while your cat scratches around product is packaged at manageable weights, with large packets including an easy to carry handle as part of the packaging.

Low Dust. Low dust and tracking compared to other types of litter.

Paw Friendly. Unlike crystal litter and some clay litters Eco Plant Litter is soft on paws and comfortable for your cat to use

Affordable. A feel-good litter option which follows in the footsteps of Rufus & Coco’s awarding winner Wee Kitty Clumping Corn Litter.

Though the release of Rufus & Coco’s Wee Kitty Eco Plant Clumping Litter is recent, it has already had great success with worldwide distribution and strong retailer support. The product is ranged in over 930 stores and 5 online retailers. Retailers include global pet chains such as PetSmart, Mud Bay, chewy.com, Amazon.com, Pet Circle, Pet Stock, My Pet Warehouse and Pet O.

To date, 308 tonnes of Wee Kitty Eco Plant litter has been sold and it’s outperforming all sales expectations. In Australia, growth in 2021 exceed targets by 243% and internationally, growth is also up by 28.34%.

Wee Kitty Eco Plant has received outstanding reviews from consumers all around the world. The average review on Amazon USA is 4.1 stars (out of 5), on Pet Circle it’s 4.3 stars (out of 5) and on productreview.com.au it’s 4.3 stars (out of 5). Each of these retailers are independent when it comes to review collection. They also do their own testing of the items which they choose to range as it’s key to each of them that the productsthey stock appeal to their specific market of pet lovers.

Some of the reviews include:

“Less odour was the first observation. Less of the product is needed than normal, and the fact it’s biodegradable is becoming more and more important to our customers.” – BUYER A

“Litter box smell is significantly reduced, and the clumps don’t fall to pieces like with a lot of litters.” – BUYER B

“I watched the videos and decided to use the Wee Kitty Eco Clumping litter after being bothered by smells and wastage from the litter we were using. Life is so much better now.” – BUYER C

Wee Kitty Eco Plant Clumping Litter - https: //youtu.be/TEg23p-QFF4

Wee Kitty Eco Plant Clumping Litter- How to use - https: //youtu.be/QDNbuj5StmY

your pawprint challenge campaign - https: //rufusandcoco.com.au/pages/reduce-your-paw-print-challenge

Wee Kitty Eco Plant Clumping Littler Reviews - https: //rufusandcoco.com.au/collections/litter-accessories/products/wee-kitty-eco-plant-clumping-tofu-litter

Wee Kitty Eco PlantReduce your pawprint challenge - user engagement and feedback- https: //www.instagram.com/stories/highlights/18075344650234656/