Sberbank - Best New Consumer Services

Company: Sberbank, Moscow, Russia
Company Description: SberBank is the most expensive Russian brand and the strongest banking brand around the globe, according to Brand Finance. Our goal is to make SberBank one of the best finance and technology companies in the world. Key goal of the 2023 Strategy is to achieve a whole new level of competitiveness to compete against global technology companies, while maintaining our status as the best bank for individuals
Nomination Category: Product & Service Categories
Nomination Sub Category: Consumer Services

Nomination Title: SberKids

If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released: 12/05/2020

This is the first solution for parents and children where you don't have to meet with a “live employee” to issue a card: you don't have to go to a branch or meet with a courier. This is due to the use of prepaid card technology.

An AI model was developed for SberKids to classify the queries of clients who contact the bank's contact center. Even on a small sample, the model allows to identify the main pains of clients and collect information on the basis of which the team forms hypotheses to improve the product.

Children can:

-Get your first bank card
-Pay by card in online stores and in regular stores using your phone (in Russian and some foreign online stores (AliExpress, Joom, etc.)
-Save for a dream in the "Piggy bank" in the application (+700 "piggy banks" are opened per day)
Accumulate bonuses and receive discounts from partners
Watch videos and take tests about finance
Change app and map design
-Mobile payment
-Learn financial literacy

SberKids card holders will also join the SberSpasibo - is Russia's largest banking loyalty program. Bonus points may be spent on online shopping as well as items such as restaurants and fast food.

Parents can:

-Instantly issue a card for a child at SberBank Online
-Transfer money for pocket money without commission
-Control the child's spending: set limits on purchases, track balance, view the history of transactions on the child's card

Together with Baby Radio, Sber has launched the multi-part podcast «Petya and SberCat», created especially for children about the rulescybersecurity. https: //sber-zvuk.com/podcast/16210086%C2%BB%20target

With the SberKids card, a child can learn in practice how to manage money under the supervision of parents, as well as learn how not to get caught by a scammer on the Internet, thanks to educational videos in the SberKids children's application.

Held the first workshop for children on gamification of the application. According to polls, children have chosen for themselves a card with a smiling SberCat, which will now appear all around Russia - on school electronic cards "Moskvenok"for children. https: //moskvenok.mos.ru/