Sopro - Best New Lead Generation Solution

Company: Sopro
Entry Submitted By: G33K
Company Description: SoPro is a B2B service that connects businesses with their target customers using a combination of email and social media. We support over 400 clients from growth-focused SMEs to enterprise tier household brands, such as WorldPay and Tata. We have around 150 active prospecting campaigns running on any given day into 30+ countries, which generate over £50m of new business for our clients per annum.
Nomination Category: Product & Service Categories - Business Technology Solutions
Nomination Sub Category: Lead Generation Solution

Nomination Title: Sopro managed service

If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:

April 2020 Sopro managed service, Covid data & resource update

Since it was founded five years ago, Sopro has been helping B2B business sell more. We have developed the most advanced and effective B2B email marketing solution available anywhere in the world. With a focus on continual improvement and incremental gains combined with automation and super smart technology, we maximise customers’ ROI.

As a result, email marketing delivered by Sopro consistently outperforms all other marketing channels when judged on the new revenue it generates.

For businesses from sole traders to global brands, Sopro is more than a technology tool; it is their leading lead generation channel. Consistently delivering sales-qualified prospects with the ability to access data, gather insights, flow enquiries into their CRM, and shape campaigns with expert input from the Sopro team.

We have moved the B2B prospecting market in terms of results, quality of engagement and the application of smart technology automating almost all of the engagement process. This offers our clients more personalisation, resulting in better leads in a highly scalable, easy to use, cost-effective solution.

Our turnover had doubled every year, reaching £2.7million revenue in 2019. We expected to double again in 2020, until a pandemic hit.

Within weeks over a third of our clients had cancelled, paused or downsized their campaigns.

But the team didn’t give up, switching to a business strategy that focused on saving our clients, including bespoke campaign adjustment for all.

We also researched 56 of the largest B2B sectors, from Dairy to Design and Machinery to Market Research, giving every client credible, stats-backed resources and recommendations to stabilise sales and recover lost revenues. The COVID-19 resource centre launched in April 2020, explaining market-by-market, where the opportunities were in a COVID-19 world. https: //sopro.io/covid19-resources/

This new functionality not only brought paused or cancelled customers back, but new customers came in. Sopro then experienced five successive months of broken sales records culminating with the business signing 60 clients (15%) in a single month.

We ended 2020 with 315 active campaigns with 62 new employees since lockdown began and 2020 growth revenue targets exceeded - we now expect to achieve £10m+ revenue in 2021.

At Sopro, we help our customers sell more. In only five years, over 500 global businesses now trust us with their lead generation. We source their ideal prospects, take them through awareness, intention and desire, and then connect them, ready to talk business.

We attribute our growth to fuelling a good idea with world-leading technology, effective marketing and talented people.

Since we were founded, with zero capital investment, we have invested all of our profits back into the business; 10% for a staff scheme and 90% to improve our technology and automating processes that optimise clients’ experiences and the ROI we deliver.

Our customers stay with us because the outstanding results we deliver speak for themselves; 98.7% average delivery rate, open rates consistently at +40%, versus an industry average of 15%.

Plus, all of our campaign data is published on our website, something none of our competitors is brave enough to do, enabling anyone to compare their deliverability, open and response rates.

Our primary route to market is using Sopro itself. This has enabled us to double our turnover YoY. We haven’t used a huge marketing budget or acquired businesses to grow; we let our technology, great people and service speak for themselves.

To enable our customers to try before they buy, in 2019, we launched our self-serve Toolset that makes six of Sopro’s tool available for free. This has added 4,000 customers into our lead generation funnel and given us fantastic user feedback to support our SaaS ambitions.

Despite a pandemic, during 2020, we engage over 1m qualified B2B leads for our clients, producing £100m plus of new business.

We have over 60 case studies from happy clients. John Ashton, talks about his experience in this video and detailed in our supporting attachment.
https: //sopro.io/prospecting-case-studies/
https: //vimeo.com/397243717

Our excellence has helped us secure considerable awards success. From 29 entries we have been shortlisted 15 times and won 10 awards including Tech company of the Year, High growth business of the year, Most Innovative Company and Business Innovator.

In our supporting information we cover the key components that makes Sopro a fantastic lead generation company. These includeour financial achievements, customer feedback and results, the COVID-19 business resource and how we engaged staff through the lockdowns. Finally, there's a bit about some of our corporate social responsibility endeavours.