Conde Nast - Woman of the Year - Social Media

Company: Conde Nast
Company Division/Group: CitizenNet
Company Description: Condé Nast is a global media company, home to iconic brands including Vogue, The New Yorker, GQ, Glamour, AD, Vanity Fair and Wired, among many others. The company's award-winning content reaches 88 million consumers in print, 419 million in digital and 432 million across social platforms, and generates more than 1 billion video views each month.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Woman of the Year - Social Media

Nomination Title: Mata Kranakis

Mata Kranakis is the Senior Director of Client Services at CitizenNet, where she leads client strategy and streamlines processes for over 20 clients to help them achieve their brand awareness and sales goals on paid social platforms.

When Mata first joined CitizenNet, she focused her time on a single large account, but soon transitioned into leading the new business team. Under Mata’s leadership, the team onboarded over a dozen new accounts that contributed to over 30% of CitizenNet’s revenue.

Throughout Mata’s time at CitizenNet, she has broadened her experience by working across various brands, verticals, platforms, and objectives.

In that past year, CitizenNet has achieved 108% YoY Revenue Growth, diversified revenue across three new categories (travel, fashion, and tech), and added seven new lines of business. Mata has also won five Stevie Awards on behalf of CitizenNet and their clients.

In the past year, Mata has led the CitizenNet team through a period of extreme flux. COVID and the maturing paid social media industry both posed unique challenges, but Mata established a strategic direction that resulted in positive outcomes; a diversified client base and deeper client relationships.

Reference any attachments of supporting materials

Mata has been awarded several times for her work in the last 12 months.

Mata received 4 Stevie awards in 2019 for her work in taking Butterfly Network’s portable ultrasound device to market:
Gold for New Product or Service Introduction of the Year
Gold for Marketing Campaign of the Year - Healthcare - Rx - Devices
Gold for Health & Pharmaceuticals - Product categories
Silver for Stevie Award in the Online Marketing Campaign of the Year category
Learn more:
https://blog.citizennet.com/citizennet-honored-with-4-stevie-award-wins-in-2020-american-business-awards

Mata also received 4 Stevie awards in 2020 for her work in taking REVOLT’s summit virtual during the pandemic:
Gold for Mobile Marketing Campaign of the Year,
Gold for Marketing Campaign of the Year - Culture & The Arts
Silver for Marketing Campaign of the Year - Media & Entertainment Companies
Bronze for Online Marketing Campaign of the Year
Learn more: https://stevieawards.com/search/apachesolr_search/revolt%20citizennet