VakıfBank Mobile - Best New Version of a Sales & Marketing Mobile Application

Company: VakıfBank İstanbul
Company Description: VakifBank was first established with an initial capital of 50 million TL on the 11th of January 1954 and later started operating on the 13th of April 1954, for the purpose of best utilizing the foundations’ monies. As of December 31, 2016, VakifBank undertakes a leading role in the financing of domestic and foreign trade through 938 branches, 4,177 ATMs and 16,882 employees.
Nomination Category: New Product & Service Awards Categories
Nomination Sub Category: Sales & Marketing Mobile Application – New Version

Nomination Title: VakıfBank Mobile

As a bank that attaches great importance to technological innovations in addition to our existing services and products, our approach is to develop pioneering practices while offering our customers the best banking practices in Turkey and the world. One of our most basic goals in the pandemic conditions is to meet the needs of our customers through our non-branch channels. We aim to provide our users with the best mobile application experience with a simple language, secure application, easy installation, and plain design.

More than 95% of the transactions made within our organization are made through non-branch channels. By identifying the transactions that most needed branch visits, we ensured that transactions with VakıfBank Mobile are carried out quickly, safely and 24/7 without distracting our customers from their comfort environments.

Distinctive transactions and innovations that we offered on VakıfBank Mobile in the relevant period; remote bank customer acquisition, limit increase using NFC and Face Recognition Technology, obtaining password, activating, changing account transaction type, Secure Vehicle Sales System (GASS), Payment by QR Code, VBanko Check Digital, SKY Limit, Digital Password, hearing impaired We can give examples such as video calls, Digital Card, gold gram and ounce trading transactions, silver trading transactions, stock public offering transactions, SKY Limit, including our customers.

We have 8 million VakıfBank Mobile customers in total. The positive feedback and appreciation of our customers are also reflected in our App Store and Play Store scores. Our App Store score is 4.8 and our Play Store score is 4.513.

VakıfBank is the second largest bank in Turkey with its 16,882 employees, 4177 ATMs and 939 branches.

VakıfBank has commenced its operations on the 13th of April 1954. At its inception, the Bank’s mission was to set as managing and utilizing the assets of foundations in the most efficient manner in line with the needs of the economic development, contributing to Turkey’s increasing savings rate with modern banking practices and applications, which carries out significant work aimed at the growth and development of the national economy.

Offering contemporary banking products and services in corporate, commercial, SME and agricultural banking as well as retail and private banking, VakıfBank is one of the leader banks in Turkey, specializing in all financial areas, not just one area.

Continuing its activities since the day it was founded, VakıfBank has become the symbol of a deep-rooted tradition and experience in Turkish banking. Our bank has all the necessary components to add more value to its shareholders and the economy in line with its sustainable growth strategy by strengthening its position among the best service providers in the sector in the future.

With remote customer acquisition project, we enable our prospective customers to become our customers end-to-end via VakıfBank Mobile. As of May 1, 2021, approximately 60,000 people became VakıfBank customers through VakıfBank Mobile.

As the first bank to perform identity verification with NFC in the sector, we perform the most needed transactions for the branch, such as increasing the money transfer limit, obtaining a password, activation, changing the account transaction type with NFC & Face recognition technologies, with VakıfBank Mobile. With NFC authentication and facial recognition flows, our customers performed nearly 2,000,000 transactions without going to the branch.

With GASS, we relieve our customers' concerns about vehicle purchase and sale and provide safe money transfers. With GASS, nearly 6,000 customers bought and sold their vehicles safely.

With 2D payment project, the QR code generated from the POS device is read with VakıfBank Mobile and nearly 50,000 contactless shopping transactions were made in 2021.

VBanko Check Digital is a special check where you can instantly learn the guarantee amount and duration of the check by scanning the QR code on it. Nearly 5,000 of our customers made their transactions with VBanko Check Digital via VakıfBank Mobile.

Sky Limit; it is a ceiling limit that our customers can use as "Purpose Credit", "Supplementary Account" and "Credit Card". With SKY Limit, 12,981,338,429TL loans were extended to 455.694 customers over VakıfBank Mobile between 2020-2021.

Approximately 30,000 of our customers created Digital Cards.

With our Digital Password project, nearly 5,000,000 customers have switched to single password.