Tyson Group - Sales Consulting Practice of the Year

Company: Tyson Group, Dublin, OH
Entry Submitted By:TGC Worldwide
Company Description: Tyson Group offers expert sales consulting and training tailored to companies’ individual needs, cultivating talent that yields measurable results. TG has consulted on negotiation strategies for multi-billion dollar deals for the nation’s most prominent sports stadiums, developed elite sales teams, and advised on the installation of sales methodology for countless organizations.
Nomination Category: Solution Provider Awards Categories
Nomination Sub Category: Sales Consulting Practice of the Year

Nomination Title: Sales Consulting Practice of the Year

Tyson Group is a Globee 2021 Sales and Customer Service Excellence Silver Award winner, as well as a recipient of the 2021 Silver Stevie Award for Sales Consulting Firm of the Year. Tyson Group was included on Selling Power’s Top 25 Sales Training Companies 2021 list for the fourth consecutive year. These wins further support Tyson Group’s mission to coach, train, and consult with sales leaders and their teams at the highest level.

Taking a diagnostic approach, Tyson Group strives to address gaps through their Sales Team 6™Assessment. Using a six-part assessment targeting the 6 Drivers of High-Performance Sales Teams, Tyson Group is able to analyze any team’s metrics to determine what tools are needed to excel in their roles and help drive revenue. Then, they design a tailored playbook that defines an action plan to further develop team members and equip them with the desired skills for each marketplace.

Tyson Group has provided free education to numerous sales teams, business owners, and entrepreneurs. President/CEO Lance Tyson has facilitated virtual interviews with sales leaders from over 25 of the biggest names in sports, business, and entertainment.

Tyson’s book, Igniting Sales EQ, released in 2020, reached #1 best-seller status in multiple Amazon categories, including “Sales & Selling” and “Personal Success in Business”, further exemplifying Tyson Group’s position as industry experts.

Tyson’s latest book, The Human Sales Factor, about the human-to-human aspect of selling, is due to be released February 8th, 2022. We have no doubt of it’s upcoming inevitable success.

The responsibility of being a sales leader during times of uncertainty is not one Tyson Group takes lightly. Virtual conferences and education, video training; new models for our world are emerging every day. With so much of our competition employing predominantly clinical and impersonal strategies and methods, Tyson Group focuses on the people instead, utilizing patterns of behavior that drive measurable results. The upcoming release of Tyson’s book, The Human Sales Factor, reinforces what the bedrock of sales is and what it always has been: it’s not about selling B2B or B2C, it’s about selling H2H (Human-to-Human).

Whether working with professional sports teams, agricultural companies, or professional service-based groups, Tyson Group uses a strict sales management technique to increase leads, explain the purpose of pipelines, and set and track goals—all based around KPIs and a compensation model that works towards the individual company's bottom line.

As a Selling Power Top 20 Sales Training company—and the sales training and consulting leader for some of the biggest brands in the world such as the Dallas Cowboys, Eli Lilly, and Topgolf—Tyson Group educates companies across all industries how to win the complex sale. From drawing up a game plan and making critical adjustments on the fly, to running the perfect play that closes the deal, Tyson Group’s consulting programs prepare sales leaders and their teams to handle even the most unpredictable situations with confidence.

Organizations nationwide rely on Tyson Group’s data-driven, results-based Sales Team 6™ framework, which focuses on the six elite drivers of high-performance sales teams. Results include increased productivity, reduced sales-cycle time, and higher close rates. From recognition on the most influential awards’ lists in the industry, to increased demand for free online resources, to bestselling sales books penned by the company’s founder, it’s apparent that Tyson Group is a sales consulting leader in a class of its own.

2021 Globee Award Press Release: https://tysongroup.com/2021/07/tyson-group-named-winner-in-the-8th-annual-2021-sales-and-customer-service-excellence-awards

2021 Selling Power Press Release: https://tysongroup.com/2021/05/selling-power-magazine-recognizes-tyson-group-as-a-top-25-sales-training-company-2021/

2021 Stevie Award Press Release: https://tysongroup.com/2021/02/tyson-group-wins-stevie-award-for-sales-consulting-firm-of-the-year/

2020 Training Industry Press Release: https://tysongroup.com/pr-media/training-industry-2020-announces-tyson-group-b2b-sales-training-company-watch-list/

2020 Stevie Award Press Release: https://tysongroup.com/pr-media/tyson-group-leading-sales-consulting-firm-silver-award-2020-stevie-awards-sales-customer-service/

2020 Selling Power Press Release: https://www.newswire.com/news/selling-power-recognizes-tyson-group-as-a-top-20-online-sales-training-21221763

Tyson Group Website: https://tysongroup.com/