VUMI Group, Miami, Florida, USA: VUMI® News, a Creative, Popular Internal Newsletter

Company: VUMI Group, Miami, FL
Company Description: VUMI® Group is an international health insurance company offering exclusive major international medical insurance products and VIP medical services to private and corporate clients worldwide. VUMI® has operational offices in the U.S., Canada, United Arab Emirates and Latin America. Part of a global healthcare group with nearly 500 employees, we are the leading company in new IPMI sales in LATAM.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best House Organ - For Employees
2022 Stevie Winner Nomination Title: VUMI® News, a Creative, Popular Internal Newsletter
  1. How many times was this house organ published since 1 January 2020?

    VUMI News has been published 20 times since January 2020.

  2. Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

    Total 184 words used.

    At the end of 2019, VUMI® was using three internal communication channels: Email, to share company news and changes to HR processes; Informative Boards, located at kitchens in global offices; and the ADP Employee Portal, where birthdays and holidays were published. As our company grew, the Marketing Department saw the opportunity to create a new internal communication channel with these objectives:
    • Organize and improve the flow of information, helping to align work teams from all areas and offices.
    • Generate a corporate identity and brand awareness, by sharing successes and challenges, fostering teamwork and a more committed work environment.
    • Promote knowledge of various departments, creating an atmosphere of comradery and improving knowledge of company operations and procedures.

    In February 2020, VUMI® News was born. The monthly digital newsletter has fresh, brief, easy-to-read, conversational content through texts, images and videos. The VUMI® News presents a diversity of topics related to the organization, business projects, new members, corporate events, contests, experiences, advice and recognitions, etc. In January 2022, to celebrate the 20th edition of VUMI® News, the publication was redesigned as a digital magazine.

  3. Provide the applicable creative and production credits for this entry:

    Writing and Content Coordination: Ana Arriaga and Elaine Pasekoff
    Designer New Version: Maria Gabriela Barrera  
    Editorial Direction: Constanza Traub

Attachments/Videos/Links:
VUMI® News, a Creative, Popular Internal Newsletter
URL 20th Edition - VUMI News Redesigned
URL 19th Edition - VUMI News Old Version