Company: Viettel Group
Company Description: Three decades later, Viettel has opened a new chapter, gradually transforming ourselves from the leading telecommunications operator in Vietnam to an industrial and technological corporation reaching out to the world. The promise of "caring innovator" will last as the journey goes on.
Nomination Category: Mobile Site & App Categories
Nomination Sub Category: Entertainment
 Nomination Title: MyID (Mytel) – Bringing the world of entertainment to you
- Date this app or site was first published:
In October 2019
- Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:
Total 195 words used.
Launched in October 2019, MyID, with concept of all-in-one application, was born to fulfill all digital needs while other telcos just operate basic self-care apps. Not limited to only its users like others, Mytel allows users from any networks to enjoy all the uptrend entertainments on MyID, besides the useful selfcare features. Mytel has set the trend “Cross-platform Gamification Promotion” in telco industry, not only keeping customers excited but also nurtures their advocacy. The famous Shake the Amazing, MyGarawa or recent Lucky4 promotion has reached up to 1,3 million DAU, 5 million plays/day. Catching up to the trends of Esports, Mytel was also the only organization to bring exclusive livestream and international tournaments for gamers on MyID with strong viewership of up to 80,000 concurrent views cross-platforms. The trendiest Video, Movies, Music, Games can also be accessed via MyID App anytime and anywhere with diverse categories to suit the different interests of our customers, not mentioning the “Stranger” feature which users can make friends and listen to music together. Up to date, MyID reached 15 million users, 5 million MAU, received positive reviews and stays at top chart of Store and keep growing!
- Provide the applicable creative and production credits for this entry:
MyID is for everyone. Everyone is taken care of. Not limited to only its users like other operators’ applications, MyID allows users from any telecom network to enjoy all the features, benefits, and uptrend entertainment content on MyID. MyID provides full Mytel service Selfcare features (Mobile, Fiber Internet, …), users can easily manage multi-account at one place. Furthermore, Mytel Loyalty is also a key feature that keeps customers excited when they can easily earn points by playing games, completing challenges, spending balance then exchange for benefits from over 500 partners nationwide. This digital program helps Mytel take care of 100% of its customers, which there is no traditional way can do. To transform the traditional way of bill payment in Myanmar, Mytel collaborated with the Government to introduce the first ever online bills payment management amongst all telcos. With MyHome feature and Mytel e-wallet integrated in MyID, customers can pay their tax, electricity, and water bills online in the most convenient way. By December 2021, the Network Test feature, which allows customers to check network quality directly on MyID and send feedback to Mytel immediately, has attracted nearly 800,000 test users daily. This is a breakthrough of Mytel in terms of customer care and network quality optimization. Taking advantage of the large MyID community, Network Test has helped Mytel collect "real-time" data from nearly 7,800 stations and 900,000 samples daily, thereby easily managing network quality and quickly detecting errors and abnormal issues.
MyID leads in bringing digital entertainment
Being the very first operator to gamify promotion campaign, Mytel transformed traditional lucky draw promotion to mobile-based campaigns, set the trend “Cross-platform Gamification Promotion” in telecommunications market in Myanmar. This solution not only keeps customers excited but also nurtures their advocacy. The famous Shake the Amazing, MyGarawa (2 campaigns that won international awards), Fight Covid-19, Momo and our most recent game Mimi on MyID (which based on a popular game of childhood of Myanmar people), all of them are deeply customized with Myanmar culture, have attracted 5 million of customers to participate, up to 900,000 Players. Catching up to the trends of Esports, Mytel was also the only organization to bring exclusive livestream and international tournaments for gamers on MyID with strong viewership of up to 80,000 concurrent views cross-platforms. The trendiest Video, Movies, Music, Games can also be accessed via MyID App anytime and anywhere with diverse categories to suit the different interests of our customers.
MyID is there to connect people and support the community.
In 2021, when Myanmar suffered from 2 crisis of politics and Covid pandemic. MyID was the platform to help people to connect. With MyID messenger, users can freely connect with other MyID users via call, chat, and video call. During the tough time, Mytel initiated program “Free Call-out”, feature allows user can call directly from MyID to phone number, which has touched the heart of users when they could stay in touch with their family and loved ones during the hard time. Moreover, Covid-19 News module was also integrated in MyID to help people update with the latest information about Covid-19 as well as raise community awareness about covid prevention measures. Only after 2,5 years of launching, the recognition of users to MyID reflects in these magnificent numbers: 15 million users with Monthly Active Users (MAU) reach up to 5 million with a stable growth speed. MyID also has received positive ratings and reviews on Google Play Store, and always stays at top chart!
3 remarkable achievements of MyID:
- MyID is beyond-the-norm and the most unique app among all telco applications with many features that truly serve the digital needs of Myanmar people, from selfcare, entertainment, social media.
- MyID is the key player of Mytel to bring the digital transformation to the daily of Myanmar people and support the community. MyID even set the trend in the Myanmar telco market. MyID opens many new business models for Mytel
- Within just 2,5 years, MyID has earned 15 million users, MAU reached 5 million users, always stay at the top of Stores!
Video Attachment: https://youtu.be/kdcmipVxIw8
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