Company: Türkiye İş Bankası A.Ş, Istanbul, Turkey
Nomination Submitted by: Lobby Communication
Company Description: Isbank was established on August 26, 1924. Isbank is the largest private bank in Turkey with its 20k + employees, and 1174 branches. Focused on the future and innovation, Isbank's many innovations introduced to the Turkish market include the first ATM, the first internet branch and the first mobile banking application.
Nomination Category: Mobile Site & App Categories
Nomination Sub Category: Financial Services / Banking
 Nomination Title: Isbank's Renewed Mobile Banking Application: İşCep
- Date this app or site was first released:
İşCep was introduced in 2007 as Turkey’s first mobile banking application and new functions and capabilities have been continually added to IsCep in 2021 to provide smooth digital banking experience.
- Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:
Total 184 words used.
We keep improving İşCep, which is at the center of our personalized banking services, for our users. In one year,
- The understanding capacity of our AI-powered personal assistant Maxi was increased, and the “Live Support with Maxi” feature launched,
- New scenarios were added to Dataroid, the digital analysis and action platform for individuals’ real-time, personalized solution needs,
- New PFM functions offering budget tracking and personalized suggestions were added,
- The diversity of functions available in İşCep in line with customers' expectations was increased.
With these innovations,
- The number of functions in İşCep was increased to over 500,
- The number of active users of İşCep exceeded 10 million,
- The number of yearly İşCep users increased by 12%,
- Average transaction volume increased by 63 %,
- Maxi answered around 52 million questions from 6,8 million users,
- In-app messages sent over Dataroid were viewed 45 million times, around 1 million applications were made for products,
- 97k customers who were shown in-app messages raised their credit card limits, and 145k customers opened a new gold deposit account,
- Number of monthly active users using PFM functions reached 2,9 million.
- Provide the applicable creative and production credits for this entry:
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