HeyMo® The Experience Design Company, Istanbul, Turkey: Red Bull M.E.O. Season 3 World Finals 2021

17-30 March, 2021

Red Bull Mobile Esports Open (M.E.O.) is the largest mobile esports competition in the world.National winners from 28 countries compete on the biggest stage to identify the best players on the planet.Event offers a digital festival for both players&fans to enjoy one of the world’s best cities.

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The best of the world would meet in Turkey in 2021 at Red Bull M.E.O.,the world's most competitive mobile game arena.This event experience was available on the digital platform. Red Bull aimed to make history and connect gamers digitally with the latest mobile technology.Efforts were made to enable the teams&viewers who will participate online from 28 countries,including Turkey,to experience Istanbul&to carry out the championship fights of the finalists digitally. 9 iconic points of Istanbul were modeled in 3D,gamified on the microsite,which can only be accessed from mobile&desktops all over the world with an internet browser. 360 panoramic view,a special living space was created for the world.The content of the area was kept alive and it was kept up-to-date with games and interactive content.Participants visited historical points virtually, participate in live broadcasts,play games,win surprises. The world finals of PUBG MOBILE, Hearthstone and Teamfight Tactics Mobile tournaments were held at iconic points identified with Istanbul.The final match broadcasted from the established greenbox studio were carried out in digital scenes specially designed for 3 games. Festival received more than 636,000 views from 28 countries.