Company: NeuroLeadership Institute (NLI), New York, NY
Company Description: The NeuroLeadership Institute (NLI) is a leading global research organization and the pioneer of bringing neuroscience to leadership. Since its inception the Institute has united the world’s foremost neuroscientists, leadership researchers and organizational practitioners with the purpose of transforming how we think, develop and perform. NLI's BBC Brain-Based Coaching program has led this effort.
Nomination Category: Event Categories
Nomination Sub Category: Conferences & Meetings - Educational Event
 Nomination Title: BBC Brain-Based Coaching™
- Which will you submit for this nomination, a video of up to five (5) minutes in length or a written essay of up to 525 words? Choose one:
Essay of up to 525 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing a written essay for this nomination, submit in this space an essay of up to 525 words describing the event: its genesis, goals, development, and results:
Total 524 words used.
NeuroLeadership Institute’s (NLI) BBC Brain-Based Coaching™ is the cornerstone educational event operated through the global Education Department. The BBC™ engages directly with consumers around the world (HR professionals, managers, and independent coaches). Historically hosted in-person, the pandemic required transforming the program virtually, which we embraced and maximized. Below you’ll see how in the last year we flourished in Sales, Marketing, Operations, and Client Experience.
- Program Description: Coaching can apply to many human interactions and our BBC™ methodology remains distinctive in the coaching industry because it actions NLI’s mission to “transform leadership through neuroscience.” Cutting-edge, research-based tools and skills help our participants effectively coach all types of people, including the high-performance, business-focused individuals within the workplace adn private practice. Participants learn how to facilitate positive change in others by working at the level of that individual’s thinking. By understanding the neuroscience behind insight-driven coaching conversations, goal-setting, and habit-building, they unlock new possibilities for robust interactions that translate into measurable results for their “coachees”. The program is accredited with the International Coach Federation, whose competencies guide coaches globally.
- Goals Since June 2021:
- Improve client experience through more streamlined operations and delivery.
- Using a decreased marketing budget, diversify marketing and increase sales.
- Development:
- Operations: Each region designed their own schedules, staggering programs based on their ability to deliver and providing options for their clients.
- Sales & Marketing: No longer targeting marketing to cities for in-person events, consultants used budgets to flood free local job boards and newsletters.
- Client Experience: Our trainers became accustomed to virtual delivery, so they were tasked with fine tuning the experience by handling Zoom, answering logistics questions, and managing the Learning Management System, without the help of Operations.
- Results:
- Operations: We learned that by staggering regional programs in conjunction with each other, we tripled the options for global clients to attend a virtual program hosted anywhere (i.e., a Sydney resident can opt out of the 7-8pm APAC program, because North America offers a 3-4pm EST option (5-6am Sydney)).
- Sales & Marketing: We widened our client base and footprint by attracting participants from smaller towns and places. Sales increased 40%, even with a 50% reduction in marketing funds. We established 25% more relationships with mid-range companies, who more quickly purchase the bigger deals with the Solutions arm of NLI.
- Client Experience: The trainer’s ownership of their delivery resulted in a more seamless experience for our clients (see Testimonials attached), thus becoming more self-sustaining, and freeing 20% of Operations’ capacity.
After 25 years, BBC Brain-Based Coaching™ remains one of NeuroLeadership Institute's most popular products. With 20,000+ global alumni, it is regarded as the foundation of NLI and its expansion across the globe. It spurred the development of the suite of products that we teach at other companies, helping grow the company to $50M. Operating in 17 countries, BBC™’s influence demonstrates coaching's lasting relevance in all types of interactions, in all cultures. Clients regularly send testimonials about how they are implementing our models and how the programs have improved both their professional and personal relationships. We’re proud to represent this product and we hope you too can recognize its ability to transform leadership!
- Optionally, you may list creative and production credits for your event - a list of the people and organizations that contributed to its development:
Global Education Team:
- Instructional Design & Facilitation: Rachel Bailey, Jon Martin, John Steele, Kendra Strudwick
- Operations: Anastasia Adams, Lyn Page, James Reyes, Nalisha Sudeen, Brelyn Williams
- Sales and Marketing: Leila Bateman-Hill, Rick Charlton, Chloe Danahay, Gareth Hayes, Chelsea Holmes, Janelle Light, Conor McCullagh, Patricio Ramal, Chad Vamos
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