Company: Onit
Company Description: Onit is a global leader of workflow and artificial intelligence platforms and solutions for legal, compliance, sales, IT, HR and finance departments. With Onit, companies can transform best practices into smarter workflows, better processes and operational efficiencies. With a focus on enterprise legal management, matter management, spend management, contract lifecycle management and legal holds,
Nomination Category: Video Categories
Nomination Sub Category: Sales: Technology
 Nomination Title: Onit's Promo Video Showcasing Ground-Breaking New Artificial Intelligence Product
- Date this production was first released/publicly viewed:
November 2021
- Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):
Total 189 words used.
This video highlighted Onit's successful marketing campaign for InvoiceAI. Onit’s groundbreaking InvoiceAI software combines the power of artificial intelligence and machine learning with existing enterprise legal management rules to accurately and efficiently process invoices, saving lawyers valuable time. The video had to reinforce the fact that InvoiceAI has proven, incredible results. For example, an average of $45MM of invoices reviewed over one year with this software detected $900K of non-attorney by customer, $1M in block billing, $100K of travel-related fees, and the annual spend savings starts to add up quickly, in addition to existing ELM and bill review savings. As Onit’s first promotional product video, this was a major marketing milestone for the company. The video helped drive the marketing campaign’s stellar results:
On day one of InvoiceAI's product marketing launch Onit realized: A 500% Increase in Daily Website Traffic, 200% Increase of InvoiceAI Blog Post Visits over Onit’s Second Highest Visited Post, 1565 InvoiceAI Blog Post Visits, 50% Increase in Schedule a Demo Visits, 2527 LinkedIn Impressions, 17 Media Coverage Pieces by Artificial Lawyer, LawSites, Legal IT Insider, Pinhawk Law Tech Digest, Legal IT Professionals, Onit
- Provide the applicable creative and production credits for this entry:
Onit
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