Company: Electrifying.com, London, United Kingdom
Company Description: Electrifying.com is the UK’s first and only multi-channel media platform in the Electric Vehicle (EV) marketplace. Founded in 2020 by leading UK motoring journalist and broadcaster, Ginny Buckley, Electrifying.com has its hub in London, UK with 11 employees.
Nomination Category: Website Categories
Nomination Sub Category: Automotive & Transport Equipment
 Nomination Title: Electrifying.com: the only fully-integrated, Electric Vehicle-focused research and sales website in the marketplace
- When was this site or blog first published?
April 2020
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 198 words used.
Electrifying.com is the only fully-integrated, Electric Vehicle-focused research and sales website in the marketplace. An easy-to-navigate aggregator tool, visitors can compare manufacturers, understand ratings and reviews, run cost, range, efficiency and emissions analysis, and set up their own online showrooms to help with the sales process. Founded in 2020 by leading UK motoring journalist and broadcaster, Ginny Buckley, as a female-founded and fronted organisation, Electrifying.com has shifted the conversation to make owning an EV more accessible and inclusive, redressing the gender balance and demystifying the electric car buying experience, with women now accounting for around 30% of website visitors. For the wider industry, Electrifying.com empowers them to build awareness of their products and services enabling deep partnerships with brands including Shell Recharge, Octopus Energy, Green Flag, Direct Line Insurance, BMW and Nissan - integrating a revenue generating business model into a practical consumer website that has real social purpose. In the two years since launch, Electrifying.com is enjoying over 160,000 unique monthly website visitors,six million+ YouTube views, and a 400% year-on-year increase in partnership and advertising revenues [REDACTED FOR PUBLICATION].
- List the appropriate creative and production credits for this entry:
Ginny Buckley, Nicki Shields and Tom Ford
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