Desiderate, Thirroul, New South Wales, Australia: Desiderate.com.au

The Desiderate site was first launched in September 2017. 
www.desiderate.com.au

Total 199 words used.

Our website objectives: 

1/ Create an impressive customer experience, empowering customers to make confident purchasing decisions.
We provide an outstanding ecommerce purchasing experience, making it easy to shop online.  Every one of our 700+ products features detailed descriptions that are captivating, informative,and persuasive. Each product features a 360° video, flat-lay photos and model photos. Our [REDACTED FOR PUBLICATION] 51% customer return rate is proof of our success.  

2/ Increase relevant traffic.
Our website generates 47,000 visitors per month. We rank for 2783 keywords, of which 35% are branded traffic. We are in the top ten search positions for 230 keywords of which 36 are in position 1-3

3/ to publish informative and entertaining blog articles that rank in Google search and increase customer appeal.
Our library of blogs provides our customers with helpful advice written in a fun and friendly tone of voice. Many of our blogs appear in Google’s prized featured snippets, often known as ‘positon 0’ as it appears above other search results. Customer feedback shows that our blogs are well read and we secure excellent click through rates when sharing blog articles with email subscribers. 

The Desiderate site is on the Shopify CMS and is designed and managed in-house by our founder Janine Leghissa. We use Klaviyo for our CMS and email marketing. Facebook advertising is managed by our ad manager Charlotte Leghissa. Photography and video are produced in-house by Janine Leghissa. Our virtual try-on tool is managed by Aaron Leghissa. Product descriptions are written in-house by Janine Leghissa. Blogs and website pages written in-house by Janine Leghissa or by freelance copywriter Kate Merryweather of Dot Com Words.