Company: Graham Shapiro Design, United Kingdom
Company Description: Graham Shapiro Design (GSD®) is one of the UK’s leading providers in creative visual communication. Creating websites, mobile applications, branding and design for print. Working online and offline for some of the world's most respected companies, including: Philips, Liverpool F.C, Clive Christian, CSIRO, Rolex, Samsung and Typhoo Tea.
Nomination Category: Achievement Categories
Nomination Sub Category: Achievement in Product Innovation
 Nomination Title: The interloopmailer®
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated department since 1 January 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
What is the interloopmailer®?
It twists. It turns. It revolves. To communicate your marketing messages and images in a uniquely memorable way - over and over again! The patented interloopmailer® invention is the powerful interactive patented mailer that kicks ordinary direct marketing leaflets into touch - engaging your target audience from the moment it leaves its envelope or 'take one' dispenser. The interloopmailer® is not just physically flexible - fascinating those who receive it thanks to its unique 'touch and feel'. You really don’t want to put it down!
For more detailed information please visit the website: https://www.interloopmailer.co.uk/
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 110 words used.
The interloopmailer® was invented by Graham Shapiro Design.
Graham Shapiro Design (GSD®) has created branding, design for print and websites for over 25 years, for some of the world's most respected companies, including: Stellantis, Philips, Stephen Webster, Siemens, Komatsu, Liverpool F.C, Clive Christian, CSIRO, Rolex, Rybrook, Samsung and The Duke of Edinburgh's International Award. For more detailed information visit the website
https://gsd.net/
The interloopmailer® is a powerful patented interactive direct mailer. The interloopmailer® has won national and international awards.
For more detailed information visit:
https://www.interloopmailer.co.uk/awards/
The interloopmailer® has been used by global clients.
For more detailed information visit:
https://www.interloopmailer.co.uk/our-clients/
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 161 words used.
Since the beginning of 2020 the interloopmailer® has been used by global clients but the two most prominent examples recently are the following:
The Duke of Edinburgh’s International Award Foundation interloopmailer®
(Highly confidential)
Challenge
On 26th May 2022, the ‘Live a Legacy: A One Hundred Year Celebration’ gala dinner was held to celebrate the centenary of His Royal Highness, the Prince Philip, Duke of Edinburgh.
Solution
Interloopmailer® was commissioned by The Duke of Edinburgh’s International Award Foundation to create a unique mailer as the official invitation for the guests attending the dinner.
Result
It has been an honour and a privilege to work closely with the marketing department to create a statement piece and a collector's item for everyone attending the dinner, those associated with HRH and with the International Awards, to celebrate 100 years. Please see the video attached DoFE_interloopmailer.mov
Apple iPhone 12 interloopmailer®
Please see the apple iPhone 12 interloopmailer® case study and video at gsd.net/portfolio-item/apple/
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 97 words used.
The interloopmailer® is unique and significant because it is a ‘first in the world’ invention. Created by award winning designer, Graham Shapiro, CEO of Graham Shapiro Design. Graham Shapiro Design have a patent for this invention No: 2444916
It also has a worldwide trademark. This product is also being licensed worldwide in Europe, USA and China. The interloopmailer® has been used by major global clients across the world, including: Apple, Samsung, Philips, Motorola, T-Mobile, Rolls-Royce, Siemens, The Australian Government and even the UK’s Royal Family.
For more detailed information visit the website:
https://www.interloopmailer.co.uk/
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 42 words used.
The interloopmailer® has been used by every sector in the world to market a product or company.
For more detailed information visit:
https://www.interloopmailer.co.uk/case-studies/
We have also had very positive feedback from our clients.
https://www.interloopmailer.co.uk/testimonials/
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