Company: The Audacious Agency
Company Description: The Audacious Agency helps businesses to enter awards. Their mission is to help business owners shine the light on all they do, using decades of experience in PR and branding, to educate and guide entrepreneurs to leverage awards to stand out and be well known, well paid and wanted.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Consumer Products - Durables - Small
 Nomination Title: Boobie Brands
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 159 words used.
Australia’s most recognised and respected breastfeeding expert, Pinky McKay supports families and lactation professionals through her innovative products and education programs.
As an international, board-certified lactation consultant, Pinky meets many women experiencing stress, poor nutrition, and low milk supply. Visiting them in their homes and providing education, she shares recipes and educate mums about the connection between nourishing foods and lifestyle impacts on their breastfeeding experience and their well-being, such as averting postnatal depletion. She found that time poor new mothers can barely make a sandwich, let alone plan and prepare a healthy lactogenic diet.
Her innovation solution was to create Pinky’s Boobie Bikkies - nutritious, commercially available foods created specifically for breastfeeding mothers, that require little or no preparation. In Q1 2022, she will launch Boobie Brekkie and several other unique, evidence-based products* - developed by Pinky, her team, and leading food scientists. *(Based on a research project carried out for Boobie Brands by Victoria University, Melbourne 2020
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 243 words used.
Breastfeeding Education
Pinky’s Boobie Foods support mothers nutritionally (affirmed by Victoria University research), and are a vehicle to provide evidence-based education to breastfeeding women - the research project with Victorian University received a $50k matched grant to evidence of what lactogenic foods might look like. Pinky’ McKay’s FREE ebooks, blogs, webinars, social media (over 350,000 followers), Youtube, weekly newsletters (50,000), online meet-ups, Pinky’s Podcast “Tits Up” and Boobie Foods WeChat provide a valued, reliable source of breastfeeding and early parenting information.
Consumer Reach
Pinky’s Boobie Foods are found in over 500 retailers across Australia, including Chemist Warehouse (since 2019), Australia’s Largest retailer; distribution into Hong Kong; Dedicated websites in Singapore and New Zealand; a worldwide website servicing 25 countries.
Revenues and profits have increased year on year to a multiple 7 figure business, grown strategically and organically with no loans, debts or investors.
WINS
Pinky moved to the finals of the Telstra Best of Business Awards as a state finalist - a huge accomplishment out of 25,000 entries.
Pinky launched her Boobie Business Bootcamp program that supports lactation health professionals as they start going into private practice. She has supported dozens of consultants in the past year to start their own business with solid foundations backed up with the support of a Facebook group.
Pinky also launched Tuesday Tea Parties. - a casual weekly gathering, providing a safe, bonding, and humorous place for mums to ask questions about their babies.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 250 words used.
Early cessation of breastfeeding has a cost - personally and to community healthcare resources. Through Pinky’s programs and products, she has worked with 1000s of women to enouceagwe, where possible, breastfeeding with these outcomes -
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reducing the risk of childhood infections such as diarrhoea and pneumonia and premature mortality
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breastfeeding women who have been infected with Covid-19 continue to secrete virus-neutralising antibodies into their milk for up to 10 months
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minimizing nutrition-related harm to cognitive development in early childhood.
(Horta et al., 2015; Victora et al., 2016)
(Chowdhury et al., 2015; Victora et al., 2016)
Pinky’s impact has economic ripples. Her work is supported by World Bank economist Dylan Walters and colleagues study that the economic costs of not breastfeeding globally amounts to US$1 billion a day.
A 2016 study in The Lancet estimates the global cost of the cognitive loss associated with not breastfeeding at US$302 billion per year in lost labour productivity; about 0·49% of world gross national income. For Australia, it is around A$6 billion per year.
Through her support and nourishment of breastfeeding families and education for professionals, Pinky’s innovative health and wellness initiatives have lasting impacts on maternal and infant health and mortality; maternal mental health, environmental and economic outcomes for Boobie Brands customers and their children; as well as families and communities across the Asia Pacific region.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 29 words used.
Pinky's support doc showcases her achievements and the work she does in the breastfeeding space. It is a comprehensive document designed to give you greater insight into her work.
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