Company: HALKBANK
Nomination Submitted by: Business Awards Consulting
Company Description: Halkbank has become one of the steadily growing, well-established, pioneering and respected brands of emerging Turkey, which established in 1938 to support tradesmen, SMEs and to accelerate permanent economic development. Pioneering the development of the Turkish banking sector for 83 years, Halkbank continues its mission of supporting the real sector
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Financial Services - Large
 Nomination Title: HALKBANK
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 200 words used.
Pioneering the development of Turkish banking sector for 84 years Halkbank has become one of the steadily growing, well-established, pioneering and respected brands of emerging Turkey. Halkbank develops products and services that meet the needs of the real sector with its expertise in SME Banking. SMEs in Turkey continue to produce and grow with the support of Halkbank which is the leader in SME Banking. Halkbank is among the most efficient banks in the sector in terms of return on equity as operating, Halkbank provides service in every corner of Turkey with 1,018 branches and 4,082 ATMs.Halkbank increased its total assets by 32.5% to 901.2 Billion TL in 2021, has offered advantageous financial support packages, loans and products to its customers from every segment, and aims to contribute to country's economy by supporting customers who is affected by economic conditions.Tradesmen, entrepreneurs and SMEs are among the most economically affected by the devastating effect of the pandemic. For this reason, Halkbank, which is a pioneer in SME loans with a market share of 19.5%, increased its support to SME customers in this challenging period by transferring 48.3% of its commercial loans to SMEs.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 244 words used.
New Brand Communication Strategy: “We are the People First, then the Bank” Inspired by the name Halk(people)-bank, Halkbank renewed its main brand communication strategy and slogan in May 2020 in order to emphasize its way of doing business that puts the needs of its customers first, starting out with the vision of standing by its customers in good times and bad times.
2021 Halkbank Focus Areas: Halkbank defined 4 strategic focus areas for 2021:
- Supporting Women’s Entrepreneurship
- Creating Value for the Local Economy
- Climate Change and Sustainability
- Digitalization
The Halkbank Value Model was developed to cover all these strategic focus areas and the governance model. This model was matched with the United Nations Sustainability Principles.
Support for Entrepreneurs and Women Entrepreneurs Ecosystem:
Halkbank undertakes to carry out activities in addition to providing financial support packages for the development of entrepreneurship in Turkey. Halkbank executes public awareness activities, trainings and meetings with broad participation.
Environmental Awareness and Sustainability Approach:
Halkbank adopts Sustainability and Environment policies as a corporate strategy and takes operational measures to mitigate climate change risks, strives to continuously improve its emission reduction performance, reduce energy consumption by increasing energy efficiency, and minimize the waste resulting from its operations.
Digitalization: Halkbank aims to provide easier and faster service to its customers by using the opportunities provided by technology.
Creating Value for The Local Economy: Halkbank carries out many projects to encourage and support domestic producers, and prefers domestic resources for its own purchases.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 246 words used.
Despite the negative effects of the pandemic, Halkbank's support to its customers and the Turkish economy had a positive impact on financial results.
-Halkbank increased its total assets by 32.5% to 901.2 Billion Turkish Liras in 2021.
-Halkbank set out with the mission of developing and encouraging women entrepreneurs and established the Women Entrepreneurship Department in 2021, a first in the banking sector in Turkey and in the world. Producing Women Meetings were organized to encourage women all over Turkey, and successful women entrepreneurs were rewarded with the Producing Women Competition
-Halkbank is the first Turkish bank to set up the ISO50001 Energy Management System and the first Turkish bank to receive a Zero Waste Certificate at 1055 service points, through its waste management system in accordance with the Zero Waste regulation. Halkbank also joined Net-Zero Banking Alliance (NZBA) by United Nations Environment Program Finance Initiative(UNEP FI)
-Halkbank designed the new Paraf Card by renewing its credit card “Paraf card”, combining debit and credit card features in a single card for the first time in Turkey. In 2022, Paraf Kart aims to neutralize the climatic impact of plastic use with the “Carbon Neutral Credit Card”, which is the first in the sector.
-While serving customers from all socio-economic and educational levels in every corner of Turkey, Halkbank also assumed responsibility for Turkey's education. It provided quality training to Turkey with free training platforms such as the "SME Development Platform" and the "Producing Women's Academy".
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 167 words used.
Halkbank's financial results for 2021 and the many advantageous products and services it offers could not be mentioned in this file due to word limitations. Additional files have been prepared for this and submitted to the review of the valuable members of the jury:
Apx1: Report: Halkbank Highlights in 2021
In this file, you can access all of Halkbank's activities and results in 2021 divided into segments.
Apx2: Halkbank Value Creation Model
Apx3: Halkbank Testimonials
In this video, apart from the customers, the experience and opinions about Halkbank are conveyed by President of the TOBB (The Union of Chambers and Commodity Exchange of Turkey) - Rıfat Hisarcıklıoğlu and President of TESK (Turkey Tradesman and Artisans Confederation) - Bendevi Palandöken.
Apx4: Halkbank Introductory Film
Halkbank's history and general introductory film
Apx5: Video: Halkbank Family Remarks
Halkbank is a family with its customers, employees, employees' families and retirees. You can access the video in which members of this family share their views on working at Halkbank, from this link.
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