Company: LSKD
Company Description: LSKD is an Australian-owned and operated lifestyle clothing brand that produces high-quality functional sportswear with a street aesthetic.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Retail - Small
 Nomination Title: LSKD
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 148 words used.
LSKD is an Australian-owned and operated lifestyle clothing brand that produces high-quality functional sportswear with a street aesthetic.
Ever since our formation in 2007, we’ve never been content settling for the norm; we’re constantly evolving and challenging the status quo, inspired by the restless few who influence style, shape the future and chase the vibe. We strongly value the community we’ve created that live their daily lives within our three pillars of sport, fitness and adventure. Our community is why we are here and who we work for. LSKD is a values-based business with a focus on innovation, failing forward and daring to think differently. Our goal is to be 1% Better Every Day. LSKD occupies a unique space in the market, giving us a competitive edge. Functional sportswear with a street aesthetic isn’t well represented among other direct-to-consumer eCommerce brands globally. LSKD is setting the standard.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 247 words used.
- Expanding to a 6900sqm cutting edge facility for LSKD’s headquarters, warehousing and R&D Lab. The R&D Lab is where we design and develop products and includes a state-of-the-art colour matching facility and fabric library.
- Launching LSKD’s first ever retail store which will also serve as a hub for the community to experience our product in person and meet the team.
- Rapid growth over the last two years. From gross eCommerce sales of $1.6M in 2018/19 FY to $8.15M in 2019/20 FY representing 5x growth. In 2020/21 FY, our gross ecommerce sales increased significantly again to $38.5M, representing 4.7x growth. In 2021/22 FY we hit $55M.
- Rapidly growing our market share of the $200 billion global sportswear market. LSKD now has over 200,000 customers globally. LSKD has sold to customers in 70 countries.
- Launching our 4.9-star iOS and Android shopping app in April 2021. Twice it has been featured as the number one App in the shopping category in Australia and has now attracted over 160,000 downloads.
- Representing the culmination of LSKD’s transition to a wholly direct-to-consumer, eCommerce model, the 2020 Black Friday results were 1,100% above 2019 with LSKD achieving 50,000 orders compared to 3,500 and the average order value increasing to $151 from $122. 27,000 new customers were acquired and the email database increased by 40,000. This accelerated over Black Friday in 2021 when we achieved $12.5M.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 246 words used.
By becoming a technology-led company, focussed on capturing and interpreting data and listening to customers to inform product development, we’re now far more attuned to customer needs and are able to move ten times quicker when it comes to designing and producing products that customers actually want. Since transitioning from a primarily wholesale model in 2019 to a complete direct-to-consumer, eCommerce model by July 2020, we’ve unlocked our full potential. The shift represented a complete digital transformation and has created a global community of sport, fitness and adventure lovers. This is how we have achieved such a significant increase in market share with more than 200,000 customers now in more than 70 countries. After launching our app in 2021, we have continued to lead in the shopping space on the ios platform. In May 2022, we were positioned as number one in the App Store Shopping and number three App Store overall, above other apps such as Flybuys, shop and Amazon. Our mission is to inspire our community to chase the vibe and the creation of our new LSKD’s headquarters is the absolute epicentre for that. Our retail store offers a unique experience for our community to give us feedback, experience the brand in person and help us to continue to improve by 1% every day. We’re not just creating products; this collaborative space is a chance to give back to our community and help to live up to our values each and every day.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
| Attachments/Videos/Links: |
|---|
|
